Meet Subscribers Where They Prefer

By Phil Calhoun

We are hearing from subscribers about the new article consumption options we now provide. To catch everyone up, we started a few months ago offering a few articles in our Read – Watch – Listen format (RLW) in an effort to meet subscribers where they prefer to consume our article content. Since many subscribers prefer to read the articles, our authors provide online in our now traditional eMagazine monthly, we will continue to provide this media format. Based on national surveys the trend is less reading and more listening. Several subscribers have reported they do like the newer options we have added to Listen or Watch a recorded article. The inside process is we start with a Zoom interview which we record answers to about 6 questions. Then we transcribe the recorded interview in a written article of approximately 1,000 words. Now we have an article and the video version. We now have the Read-Watch-Listen option to provide subscribers. The first article published in our Read-Watch-Listen format was in the May issue this year. Since then, the numbers of subscribers are growing who enjoy using the Listen and Watch version of an article. With these results, and a clear sign that more subscribers enjoy the Listen or Watch option, we wanted to share a couple ways to access the new options.

To watch a video of an article we produced in this format, you have two choices. First you can click on the Watch option presented in the monthly magazine near the byline in the article. Another option is to go to the California Broker Vimeo file and find the topic you want and watch the interview we recorded. Keep in mind the Vimeo and Spotify files both match as far as interview content. The written article is a 1,000-word summary of the recorded content and is a reduced version of the interview. When do subscribers watch the interview? We hear most will do this on a laptop in the office. Often more than one person in the office will join to enjoy the article, and sometimes at a break during the day.

If you are reading the eMagazine you will find a link in the magazine article so you can click on the link and see the topic listed in Spotify and click to listen. If you prefer you can go to Spotify, you can download the APP and enter California Broker Media and then select the topic you want to listen to.

Options

Either on Vimeo or Spotify you will find our Cal Broker library with as many as 22 topics to enjoy. We will add more each month. To see the topics and access the content click here for Spotify to listen OR here for Vimeo to watch.

In This Issue

The most read articles seem to be on topics about California Positive. While we know our state has many beautiful places to visit and experience, two months ago the most read article was on some of the top California restaurants. While we also see interest in Medicare and Group Benefits topics, we know subscribers are licensed to offer life insurance and annuities and long-term care. In this November issue, please enjoy the ideas and input provided by subject matter experts in the life, annuity, and LTC areas of our industry.

We appreciate our advertisers and authors and encourage subscribers to consider contributing content. We often see complete articles such as 1,000 words which is a two-page article. We also accept shorter content and can place in our Industry News section. This information often covers announcements from carriers, health care providers, and FMOs or General Agencies.

For new content in the future, we plan to build a Medicare information series led by Maggie Stedt and her colleagues. If you have an interest in educating other professionals, please let us know. We welcome contributions from our readers and look to continue to make California Broker the top choice among California licensed life and health insurance professionals as we have since 1981.

If you want to Subscribe to our weekly content and the monthly magazine, please click here to join as a subscriber.