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AMEPRYCHQISTMAS

AMEPRYCHQISTMAS

we put the four patented clips on the door jamb, before we push the door onto the clips."

High-Profits in fhe *Do- h-Yourcelf' Flefd

"There it took 15 minutes iust like the dealer said. lefs go back and get Modernfolds for every room in the house."

Modernfold is ready-made to bring more profits to you. Nationally advertised in "Better Homes & Gardens",'lmerican Home", "House Beautiful", "Living".. and rcgionally advertised in the ltVest's own "Sunset Magazine".

Modernfold is backed with complete merchandising and promotional aids. Pointof-sale displays, newspaper ad mats, filmed TV spots with your name as sponsor are available.

Cash in on more "Dolt-Yourself" business N0W. Get all the details on the Modernfold line T00AY.

t0DERl{t0tD ll00RS, lll0., Exclusive Distributor

3836 E. Foothill Blvd. . Pasadena 8, Calif. . RYan 1-5185 clude the establishing of workshops equipped with woodworking machinery financed by Hoo-Hoo clubs, and more important, will provide for active participation by the membership. It may include also, participation and cooperation with regular organized boys' movements, such as the Junior Forest Wardens, Boys Clubs and Junior Achievement, but without loss of Hoo-Hoo identity.

The Supreme Nine again urged continued close cooperation with all industry associations, both on the national and local levels, ineluding participating in educational and promotional programs of all associations. It voiced appreciation of industry cooperation in staging Concats in connection with industry conventions, and recommended increasing the number of such Concats, members of the Nine to make personal contact with association leaders toward that end.

In the belief that the Hoo-Hoo organization is the channel best adapted to bring the industry story to the ultimate consumer, all associations are invited to take active part in Hoo-Hoo club programs. It is suggested that they contribute speakers, demonstrations, films and all available material.

Recognizing that maintaining membership is as important as obtaining new members, it was recommended that all clubs should exert a constant effort to get reinstatements. To focus attention and create interest, January was set as,the, month for a reinstatement drive, the actual dates January 9 through February 9. A refund to the clubs, of $2.00 instead of $1.00 on all reinstatements signed up and reported between these two dates, was authorized. Moderation in the Hoo-Hoo initiation was recommended. A definite policy restricting the Concat junior work with bounds was adopted. Entertainment programs sponsored by Hoo-Hoo also should conform to good taste. A greater use of the short form eliminating the junior work was recommended for initiations of top management and special cases.

All officers, national and local, and especially club officers are to cooperate in furnishing press releases on meetings, and projects sponsored by the various units should be emphasized. It was further suggested that where feasible, clubs should erect signs at city limits identifying the local Hoo-Hoo club and indicating point of contact.

The format of future convention programs may be changed according to suggestions adopted. Briefly, instead of delegates reporting, each head of the Jurisdiction will make a complete report of his Jurisdiction's activities with possibly only a few club reports on some special club accomplishment. The main change, however, would provide a program to include two workshops or panels, the one a club officer's clinic with the secretary as 'moderator, and the other for Vicegerent and State Deputy Snarks. All other delegates would attend these sessions, but'would not take active part.

The following schedule on sites for future Conventions was adopted: t957, Atlanta, Georgia; 1958, Las Vegas, Nevada ; 1959, Duluth, Minnesota ; I9ffi, Seattle,'Washington, and 1961, Miami or Miami Beach (tentative selection).

Good Gitizen of the Redwood Region

(Continued from Page 32) largely on its ready availability and on the scarcity of other materials. At this end of the line producers were throwing away four-fifths of every tree and marketing only the remaining one-fifth in order to present a grade that had acceptability in the market place,

It is little wonder that the thoughtful members of the industry began to seek better ways of marketing their products. Their joint efforts in reaching the eastern market resulted eventually in the formation of the California Redwood Association.

I like to think of the Association in terms of the 60 years of cooperative .lvork which first had a tangible ex- pression in a joint exhibit at the Columbian Exposition in Chicago in 1893. Some of your local historians probably have more complete information on this early venture than I, and if there are any additional details any of you can give me, I would very much welcome them. In any event, the redwood people decided the Columbian Exposition was a proper place to display their wares, 4nd they set about sending a cross section of a redwood tree. The tree, incidentally, was cut near Falk, southwest of Eureka. f knorv some of you will recognize the names of at least some of the men rvho have guided its activities since. The first president was one M. Bernard, followed quickly by E. A. Selfridge, Jr., rvhom you are more likely to recognize by his nickname "Cnp." Other presidents were J. M. Hotchkiss of Hobbs Wall and Co., J. H. Holmes and later F. V. Holmes of Holmes-Eureka, L. C. Hammond, Harry Cole, and Earl Birmingham of the lfammond Lumber Co., A. S. Murphy of Pacific Lumber Co., and Frank Kilpatrick of Rockport Redwood Co. At two periods the executive officer of the Association also held the title of president. The men concerned were Carl W. Bahr and Kenneth Smith, both of whom are now with The Pacific Lumber Co.

The shippers surveyed all the railroad tunnels betu'een here and Chicago and found their log section could go through them all vertically with less than a foot to spare between ties and tunnel roof. The 6nal step was to rebuild a flat car, cutting away a section of its bed so the log could hang on metal straps, through the opening. The bottom almost scraped the roadbed. f understand the trip rvas without problems except for the top of one tunnel scraping the bark from the top of the 1og. Perhaps they'd figured the solid wood only in measuring the diameter.

At another fair, this time the Panama-Pacific International Exposition at San Francisco in 1915, the group of mills got together for a joint promotional exhibit. Perhaps there rvere other cooperative ventures between the two dates. And evidently the mills liked working together and found it profitable, for in 1916 they incorporated as the California Redrvood Association.

Currently, the president is Mr. Russell Ells of the Willits Redwood Products Co. The executive head of the organization had held various titles, but the men vl'ho headed the organization have been, in order: A. B. Wastell, Edward Emgers, and H. W. Sinnock. R. F. Hammatt held office the longest, f.rom I92l through 1931. He nou' lives in retirement in Santa Rcisa, rvhere he is an active and tion I represent as CRA, Good Citizen of the Redwood * enthusiastic member of the RRCC. Following him came Region.

C. H. Griffin, Jr., H. W. Cole, C. W. Bahr, S. J. Sharp, Kenneth Smith, and Sherman Bishop. I have the honor of following that very distinguished group.

I am happy to have the opportunity of telling you something of the work and the nature of the California Redwood Association, how it serves to create a demand for the major product of this Redwood Region in markets all over the country. I hope that you will watch with interest and with understanding as our work progresses. And I hope that you find you can look upon the results which these efforts achieve with approval and rvith pride. We hope that what each of you sees will justify your thinking of the organiza-

Pqcific Lumber Compony Sold

Honolulu, T. H.-Pacific Lumber Co., formerly owned by Dant & Russell, Inc., has been sold by Blyth & Co. to the three major building supply firms here-American Factors, Ltd., Lewers & Cooke, Ltd. and Hawaii Builders Supply Co., Ltd. Pacific Lumber will continue in business until February 1 to fulfill commitments on materials for subdivisions, after which the three above firms will take over the remaining inventory and equipment. This "Pacific" lumber company is not to be confused with The Pacific Lumber Co., San Francisco.

'Smokey Beor'Symbol of U.5. Advertising

(Continued from Page 40)

Russia values her forests so highly, Corcoran revealed, that a severe penalty is assessed against anyone cutting a tree without authorization. Tree cutting is regulated annually by a USSR timber authority, which also compels planting of a new tree for every tree cut down.

Forests, the advertising executive said, not only keep a nation "green and golden" but prevent topsoil erosion, protect watersheds, conserve lumber, increase soil fertility, preserve the water tables by letting rainfall soak in, help create rainfall and aid commerce by preventing clogging of harbors by runoff soil.

Corcoran paid tribute to the public service spirit of the nation's newspapers and other media and said without their wholehearted cooperation the almosf incredible Paul Bunyanlike achievements of the mythological Smokey would have been impossible.

From 1941 to the present, U.S. Forest Service surveys indicate forest fires have been cut to 176,891, against the half million that could have been reasonably expected on the basis of population growth. People using national recreational facilities have grown from 29,695,794 in '41 to 65,802,509 in only 13 years. Less than 9 million forest acres are now burned each year against nearly 60 million which the forest service estimates would be going up in smoke without the friendly help of Smokey.

The nation, Corcoran told the advertising men, has so taken

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