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MsnuJaclurers & Wholesolers

Fir And Red Cedar

Mc0oud

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Disploy Pqnels Well Received By Deqlers ond Solesmen

An indication of the enthusiastic rvav in which rle:rlers are r.r'clcoming the NRI-DA Display l'anel kits being offerecl b'v- manufacturers is shor,vn ir.r lr letter frc.rm the Nlasonite Corporatiorr. u'hich savs :

"I do ncit recall any other progra* or-r rvhich u,e have embarked thzrt has receive<l more favorable comments frorn dealers, sales representatives, etc. Altout the only negative comments h:rve lrecr-r complaints on several occasions that n.e \\'ere n()t liltle to makc delivery fast enough because u'e harl srrch :r volumc of or(lers.

"To date rve have received recluests lor 5,279 kits. \\'e estirnate that these requests represent 1,950 dealcrs. \\rl'rerever possiltlc, our salesmen actually install our kits on the NRI-I)A panels or hclp the clealer do so. Wc have back ortlers riqht norv for several thousernd kits because 11:s somlrletelr. rarr out and had to reprint pass-out literature irrcluded in the kits."

Kits prepared lr1' manufacturers appearecl prominently in the 1958 Sales llrrilder Store feature of the NRI-l).'\ Exlrosition irr l'hiladelphizL in Novcrnber.

NOFMA Hikes Advertising Progrom

Approval of a sllarplv expanclccl advertising prolyam, reclection of ollicers and the nunring of three new clirectors highlighted the recent annual n.reetilrg (Dec. 17-18) of the National Oak Floorir.rg Manufactrrrers' Association at -Nlemphis, Tenn. Irclu in Nlagec, Jr., Neu' York City, an F. \\r. Doclge Corp. cconornist, pre<lictecl tl.rat non-farm housing starts in 19.5ti rvould reach alront 1,075,000, an increase of approximately 6/o over the expected volume lor 1957. I'resi<lent W. W. Miller, ]r. reportecl that hardrvood floor-