1 minute read
1958 t$ GO|N$
Bonner Yeqr
You
On MASON
We Corry A Well-Bqlqnced Con Depend On Our Products
Heovy Deqler Supporr Plonned In 1958 Mosonite Advertising
Masonite Corpor:rtion's 1958 advertising prog'ram u-il1 ire the biggest in company history. acct.rrding to James ll. Hurley, advertising mzrnaser. The c;rmpaign, spearl"rearlcd by full-page color advertisen.rents in 24 magaz\nes, 'ivill be carried in 81 prrblications reacl.ring general consrllners, builders, architects, farmers, and various special auclienccs. Trvo-color ads rvill appear in various lumber dealer arrrl builcling tracle magazines. Tl-re builder and lunrber dealcr press will be thoroughly covered, ar.rcl l1 publications irr the farm field are listed for sDace.
disclosed that the iecond n.rerchandisirrg evcnt, to be announced in early Spring, u-ill be a n:ttiorru'irle lrrand name effort aimed at encouraging lutnber dealers and buiiders to increase their sales and uses of exterior urorltucts. Tl're auturnn Post ad n'ill tie in rvith this |r,,graun.
\iany of the 19.513 advertisements rvill carr)'a remodelirrg therne ilith the HIC insignia of the company's membership ancl participation ir-r the program of the Home Improvernent Conncil. Sales ltromcition activities, directed b1' C. F). Sutton, inclucle heightened dealer support by means of litcrature, clisplays, filnr shorts and the like.
Corpenter to G-P Adverrising
NIel C. Carpenter has been named advertising assistant of Georgia-Pacific Corporation, according to Robert ( ). Lee, public relations and advertising director. Carpetrter, until 195(r, r'vas for five years sales promotion manager of M and X'I Wood Working Company, n'hich rvas purchased bv Simoson Redrvood ComDanv at that tin're. He rvill be locatecl at the Georgia-Pacihc general r,fllces in I)ortlar.rd, ( )regon.
(Ttll them you saw it in Thc California Lwmber Merchant)
