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Some Selling Thoughts
Some wise man said long ago that two infallible rules for selling success are:
First: Always be on the level.
Second: Always be on the job.
Some cynical critic has added that an honest and active man of that sort should be successful-he will have so little competition.
Certain it is that the salesman with those two fine characteristics is always in demand.
The first thing an employer asks concerning a prospective salesman is: "fs he thoroughly honest and reliable?" Everything else is necessarily secondary. If he is the least bit inclined to be shady in his ideas of integrity, he has
An Editorial
undermined the usefulness of any valuable assets he may possess.
And if he isn't thoroughly reliable and dependable, he is closely akin to being crooked, because undependability and rascality are first cousins.
There are some rules of conduct that admit of debate, but the rule that says a man must be honest to be any good has never been attacked.
Be on the level and be on the job. Two fine proverbs.
Jock Bqser Opens Sqles Office
Jack Baser, for the past ten years vice-presiclent and general nlanirger of Zeesnutn Plyu'ood C--<irp., I-os Angeles, has opened zr sules o{fice uncler the name of IJaser & Co., at 7.160 Beverly Blr,d. in l-os Angeles. He r,vill oper:ite as a mill representative, handling carload shipments from northu,est and eastern mills to \\'est c'r;tst acc()unts. als, I imlrortS. I{r. P,aser (1eft) is u'ell kno'n'n to the trade in the u'estenr st:rtes and n ill lte callins on his old irierrds and acquaitrlanccs throrrghout the territory. The phone nuurber of Baser & Co.
n'il1 be WEbster 1-155.+
L. A. Building Deportmenf on Roof Sheothing Requirements
The followirlg merroranclum from Lowell Kolb, chairmarr of tire Lunrber Gracles conrrlittee, \\'as reDortecl in the Southern California ltetail Lumber r\ssociation 6ulletin of Januarv 10:
"I have l.racl a nur.nber of reoorts from the Citv of Los Angeles 13rrilrlirrg I)epartment about jobs tlrat have use<l Utility roof sheathing'n'hen they should have used Stanrlarcl & Btr. I kr-rou' tl're l3rrilcling Departr.nent rrnderstands that lrrrnberyards cannot control this 100% but. on the other hand. thev do look to tl-re lur.nbervzrrcls to infornr their customers as to ihe grade that shoulcl be rrsecl. Everv instance u'here Utilitv is used on rools is just one rrrark agiinst tlre industry that nray be used against ns on June 17,.,r''hen the entire grading of lumber will lle revieu'ecl. It is easy enougl-r to inform purchasers of boards that the City of Los Angeles reqrrires Standard & Btr. for roofs ancl, if a lo'*,er grade is used, the roof may l.rave to be taken off and replaced rvith the proper gracle."
(Tcll tkent, yott soru it in Thc California Lwm.ber Merchant)
WHITE FIR. PONDEROSA PINE
For ihe Flush Door Mqnufocturer - Cobinet ShopsIndustriol Users Speciolizing in Furniture Dimension qnd Drcrwer Sides DIRECT SHIPMENTS - RAlt or TRUCK & TRAILER FROM RELIABIE frlltlS
Housing Figures €ontinue Gqin
In November Dodge Reporf
Contracts for future corrstructiorr in the Unitecl Statcs totalled $2,320,699,00O in Novenrber, ap1>roxinrately the same as in Nor-emlrer 195(i. reportecl F. \\r. I)odgc (iorpor:rtion. \ ovelnber m:irked the fif th consecutive month in rvhich resiclential corltracts shou'erl a gain or-er the ycurago month.
Contracts f or neu' resiclcntial lruildings totalled $929.987.000 in November, r1p 3(y' fron't Nor-enrber of last year. The increase \\'as prin'raril1. clrre to a large gain in c()ntrACts for apartment builclirrgs, airled br- a rise in contracts for tn'o-family houses and hotels; singlc-familr- honres ran :L little behind tire year-carlier figures. I)u'elling rrnits cor.erecl lry tlre November c()ntracts nrrrnbered 72,117, an increase ol 5/c over November of last year.
Comnrenting or.r the latest figures, Thomas S. Ilolclen,
I)ocige vice-ch:rirn'ran, slLicl : "l'crhalts t1're outstanding featttre oi thc currcnt trencl is the continuccl upturn in housing. 'lhe nunrlrer of du,elling units covercrl b1'the contra.ct figtrres has lreen runnirrg :Lheacl of 19.5(r c\-ery lnontl-r since Jul1,. conlirming our earl ier imPression that the rise ir.r housing is solitlly based.'Ihere is non'no cloulrt that tl-re total nrrn'rlrer of prrblic lrrrl private du clling urrits st:trtccl in 1()57 u'ill be l'cll over a rni11ic,,n, consiclerably lrbove some of the gloonrier forecasts expressecl durirrg the -vear. J)emanrl pressures in housing are such that 19.5.3 should shrin' colrtirruatiorr oi this moclcst ltut ilefinite upu'arcl trend."
lindsoy Ycrrd Joins SCRTA
The l-inclsay Lunrber Courpanv, 15938 S. Paran-rount Blvcl., Paranrount, Calif., has joinecl the Sorrtherr California Retail I-unrber Assrr. Orvners of the retail varcl are \\rarren R. and John \V. Lindsa-v.
INDUSTRIAL SPECIALISTS lN FOREIGN ond DOMESTIC HARDWOODS tlnd SOFTWOODS for every requirement
Direct Car ShipmentsTruck & Traileror LCL from Yard Stocks
OUR MOTTOz Quality and Quantity GUARANTEED
$ALE$ IDEA$
Interior decorators across the country today are enthusiastic a'bout a nerv idea that adds drama and texture to drab rooms. The idea: Using u'ood panel doors as rvall paneling.
Tl.re panels provide built-in frames for pictures, clocks and other decorations. The s'ood can be stained to retain the u'armth of its natural grain, or painted in any color desired. In tl-re photograph, four stock dclors of ponderosa pine rvere used to panel one n'ali of a den. Three doors rvere fitted side by side, and the fourth r.r'as sau'ed into three sections to fit above them. Joints were covered lvith narrou., half-round moulding. l:'aneling one r,'r'all or an entire roolrl can be an ideal do-it-yourself project, since little technical knou.ledge or skill is necessar\'. The n'alls should be carefully measured and the rxeasurements discussecl betu'een builcling material dealer and customer. Tl.re dealer czrn offer adr.ice as to u'hich of several stock sizes of door should be used.
I)anel doors laid on their sicles also can l,-e usecl as u.ainscoting in a dining room, ()r to pa.nel a halln'ay tocr narro\\: for fun.riture. Using panel doors tif ponderosa pine in this u'ay does a'n'ay rvith the more experrsive method of l'raving u.all parreiing' crlstom made if customers are on a limited budget. The doors, in stvles ranging from traclitional to modern, are rlsually available as stock iterns at leading retail lumbervards.
The H. H. Hankins and Rrothers I-umber Co., Bridgeton, Nerv Jersey, has devised a 4xS-foot table for sar'r'ing fir plyu'ood'panels horizontallv. To give clearance for the sar,v blade, 2x2 u'ooden strips on eight-inch centers were nailed to the table top. This rou' of strips l-ras a 4-inch space down its center, so long cuts can be made easily. Firm President Frank Hankins says l-ris shopmen like the table because it simplifies panel cutting and is especially useful for angle cuts. The retail yard does a brisk cut-to-size business for the do-it-yourself trade.
Here's an idea with three profit potentials, and it doesn't take up any floor space. This fir plywood backstop, hoop and basketball have been active sellers at th€ PROGRESS LUMBER COMPANY. REDWOOD CITY, CALIFORNIA. The backstop is a 4x6 panel of s/a-inch, exterior-type fir plywood, and sells for $8.98. The yard also moved several basketballs and hoops, turning the $ale$ Idea into a three-way profit package.
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