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THE CALIFORNIA LUMBER MERCHANT
Jack Dionne, Publisher
IHE GREAI HEART OF HOO-HOO, the lumber indurtry's fellowship frotarnity, wenl oul to the homeless ond needy ogoin lhis Ghrictnos seoson. lf there wos any doubt in your mind whot greot good rhcse clubs con do (ond the ncxt timo you get to wondering if the doily:rruggle is "worth it/'), iurr study the wondcn ful foces of these orphoned kids for o fosr pickup. The photo at lhe left ir the scene or Ooklond Hoo-Hoo Club 39'r Chrislmos qnnuql for the needy ot fhc Ocklond Boys Club, which is reported on Poge 52, ond lhe scene ot the right is of some enchqnled youngslers dccp in the mogic of Ventriloquist Dick Weslon ot Cfub 9r Christmqr luncheon in Son Froncirco's Sl. Froncis horel, which is rcporled by The Merchant's Alox Gook on Pagc 22
Lumber Mqnulqcturers Approve $1,250,000
Annuql Wood Merchcmdising Progrom ..
The A-LMA-NAC of Northern Deqlers
Bickell Brothers Open New Retoil Ycrd
NRLDA Executive Sees Better Yeor for Dealers Los Angeles City Sets New 1957 Building Record New Line of 'Spoce-Scrver' Lift Trucks Announced "First Impressions of the Lumber Industry," by Mortimer B. Doyle, NLMA Vbgobond Editoriols .. B this issue, we weliome these new advertisers into the familv of California Lumber "Merchant-isers": Bilt-Well-Distributors ...Page 43