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ains to meet or exceed all environmental requirements, balancing wildlife concerns while assuring renewability.
)onservation is further enhanced with Willamette's advanced manufacturing methods which eliminates waste by using every crap of wood and wood fiber. With Willamette's sound forestry practices, wood will remain a viable resource. So, before 'ou consider the pointedly exaggerated claims of alternative building materials, consider the renewable resource--'wood.
Home lmprovement Sales Climbing
Home improvement product sales climbed 4.7Vo last year to $105.8 billion, according to revised Home Improvement Research Institute estimates. Consumer sales rose 5.4Vo to $73.1 billion, while sales to professionals rebounded from a steep decline in 1991 to reach $32.7 billion.
Home improvement product sales are expected to total $116.5 billion for 1993 and increase 6.5Vo anntally over the next five years to reach $145.1 billion in 1997. The projections reflect the improved long-run outlook for interest rates, housing market activity and consumer spending.
Led by a rebound in lawn and garden and continued strength in lumber and building materials, consumer sales should grow by more than 87o annually in 1993 and 1994, outpacing total retail sales growth. Growing an average 6.3Vo each year, the consumer market is forecast at $99.3 billion by 1997.
The recovery of the professional remodeler market that began in 1992 should accelerate in 1993 and 1994 due to lower interest rates stimulating housing market activity and associated fix-up work. Sales through professionals in 1993 are projected to reach $37.4 billion and grow an averageTVo yearly to $45.8 billion in 1997
Oak ls Favorite At Furniture Show
Although dropping to 3l.4%a in showroom tallies from last year's 43.3Vo, oak with an emphasis on white oak was the favorite wood at the July furniture market in San Francisco, Ca.
Cheny was tallied at l3.9Vo, pine 8.97o and mahogany 7.4Vo. Alder, birch, maple, soft-tone ash, walnut and pecan-hickory all gained, reported Arnold B. Curtis, pres., Northwest Hardwoods, Portland, Or. More burl-figured woods including olive ash, mappa, Carpathian elm, walnut" bird's eye maple and mahogany crotch were shown.
Treqied Lumber looks to The Fufirrc
Treated lumber has a new quality testing program for uniform standards in the marketplace. In the past, the American Wood Preservers Bureau (AWPB) and its agencies, together with the Southeri Pine Inspec-tion Bureau, were resp-onsible for all independent inspections. This has been replaced by a single, uniform quality control effort under the American Lumber Standard Committee (AiSC) accieditation program. The AWPB "clover leaf" is no longer used to indicate accredited agencies. Inspection agencies a..r"ditEd by ALSC will use a quality mark containing the traditional treating subscri6es to rigorous quality control s?andards. For more informa- tion, contact us.
CIIDINGS have fashion cycles, LJjust like clothes and furniture. What's hot one season can look tired and dated the next. For example, dark brown reminds most people of the '60s while light, bright finishes appear contemporary.
When your customers buy western red cedar siding, they can be on the fashion mark, regardless of whether they stick to a classic white that transcends trendiness or go for the latest combination of designer colors.
Cedar not only takes a perfect finish, it can easily be refreshed and updated with a new coat. of paint or stain, explains Ken McClelland, Western Red Cedar Lumber Association executive director.
Cedar's ability to take a fine finish is a good selling point for retail dealers, he adds. They can emphasize cedar as a long term investment in quality. With a new color scheme, a house with cedar siding can look brand new, an important factor for resale
