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Wholesalers grapple with change
IUMltlrR wholesaling is an inL dustry in transition. More mills are selling direct and the supply is tightening as environmentalists grow increasingly vocal and powerful.
The North American Wholesale Lumber Association exists to keep wholesalers apace of that change, said NAWLA president Barney Blondal at the opening session ofthe group's 99th annual meeting. Environmentalists make up 506 of the public but seem to be speaking for 7\oh,he said. The industry must take a bigger stance and speak with a louder voice.
Peter W. Schutz. former chief of Porsche AG World-Wide, then addressed "Managing in Times of Change." He said, "The manager's realjob is to manage change, other- wise there would be no need for managers." The manager must show the stalT that getting the work done will be to their best interest (motivation), as opposed to his best interest (manipulation).
"You must get extraordinary results from ordinary people," he said.
The next day's general session assembled a panel of top ceo's to discuss "Lumber Marketing in the 1990s." Again, concerns turned to environmental pressures. " E,nvironmentalists raised over $800 million for their efforts last year," reported l)an M. Dutton, president and ceo of Stimson Lumber Co., Portland, Or.
The discussion was followed by an overview and workshop on In(irade, a change in design values and species groupings of softwood dimension lumber, providing more common strength ratings.
Kenneth W. Ford, founder and chairman of Roseburg Forest Products, Roseburg, Or., received the
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Story at a Glane
North American Wholesale Lumber Association on evolving business environment at annual meeting...
Roseburg's
Ford receives Mulrooney Award
Chuck Harris new pres. . . 100th annual: May 1992, Colorado Springs, Co.
