3 minute read
The Show specifically designed for Western Retailers of do-it-yourself products
WESTERNHOME CENTER & BUILDINGMATERIALSSHOW
FRIDAY, SATURDAY, SUNDAY, OCTOBER 21,22,23,
ANAHEIM CONVENTTON CENTER, ANAHEIM,
As a Western retailer you have opportunities not available to your counterparts East of the mountains. Sunset Magazine's Western Market Aimanac states: "Westerners...are less constrained by tradition and are therefore more interested in the present and f uture. They often are more willing to take a chance, more curious about new experiences, less inhibited and are usually good prospects for new productsl'
At the First Annual Western Home Center & Building Materials Show you will have the opportunity to meet face-to-face with manufacturers of the types of new products that will appeal to the innovative Western DIY consumer. The tremendous population explosion in the West, coupled with the very distinct regional tastes and styles, make it a lucrative "do-it-yourself" market for home centers and building materials retailers. The exhibitors in this new exposition are those firms with special products designed to meet the unique
Don't pass up this oppor-
1983
California
tunity to see the broad range of products that will be displayed in the South and Southwest Halls of the Anaheim Convention Center.
In addition, you will have an opportunity to attend a series of seminars tailored to help you better serve your unique marketplace...a seminar program that comes to grips with the challenges you face in your retail operation designed and presented by industry business executives who understand your problems and opportunities. Maximizing your advertising budget utilizing promotional tools offered by vendors. improving your in-store merchandising-these topics and more await you in this in-depth seminar program. So don't delay. Fill out the FREE pre-registration form at left and plan to attend the Western Home Center & Building Materials show october 21-23,1983, in the Anaheim Convention Center, Anaheim, California.
IT'S YOUR SHOI/U DON'T MISS IT!
The Merchant Magazine
Publisher Emeritus A.D. Bell. Jr.
Editor-Publisher David Cutler fusociate Editor
Juanita Lovret
Contributing Editon
Dwight Curran
Gage McKinney
William Lobdell
Al Kerper
Art Director Martha Emery
Staff Artist Carole Shinn
Circulation Kelly Kendziorski
The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92.660, phone (714) 549-E393, by The Merchant magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offic.es. Advertising rates upon request.
Advertising Offices
T'ROM WASHINGTON STATf, ' IDAHO,NORTHERN CALIFOR,NIA & OREGON: contact Drvid Cutler, 4500 Campus Dr.. Suite 480, NewPort Beach. Ca. 92660. Phone (7 I 4) 549-8393.
FROM SOUTHERN CALIFORNIA: contact Carl Vann, 205 Oceano Dr,, Los Anseles. Ca. 90049. Phone (213) 4723ll3 or (714) 549-8393.
FROM THE MIDWEST: contact Wayne Westland, I109 Willow Lane, Mt. Prospect, Il. 60056. Call (3 l2l 43'7 -7 37 7
FROM THE NORTHEAST: contact Gayle Essary,35-73A l59th St., Flushing, N.Y. I1358. Call (212) 445-8063.
FROM ARKANSAS & OKLAHOMA: contact Timothy J. Nelson, Marketing Communications, Inc., 5ll5 S. Vandalia, suite E, Tulsa, Ok. 74135. Call ol8't 496-8'.7',t7.
Subscriptions
Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code.
Subscription Rates -
U.S. : $6-one year; $9-two years; $12-three years. Foreign: $14-one year; $20-two years. Single copies $1.50. Back copies $2.50 when available.
DAVID CUTLER editor-pu bl is her EDITOR[AI
Shut it off, turn it down, close it
ITURNING OFF unnecessary lights, lowering I a thermostat a few degrees and closing a door to save heat or air conditioning are acts that will save a few dollars, but only a few. What is important is that when these things are done by the boss it sends a message through the entire organization that watching costs is important. Unfortunately, too few top people take the few minutes to make the gesture.
While companies cannot save their way to prosperity through economy measures, they can use them to survive. The number of firms surviving today is living proof thatsavingpennies can be an important factor in continuing a corporate existence. Yet as times get better we wonder how many company leaders will continue to take the variety of measures available to hold down costs.
As the black ink reappears on the balance sheet it is only human nature to relax and put the penny pinching economy moves on hold. Yet, at this juncture no one knows for sure that the upsurge in business will continue. Who can be sure that the federal government won't take measures that will drive up the interest rates?
But whatever happens, make sure everyone in your organization realizes that economy of operation is not a sometime thing. Whether business is good, bad or indifferent, saving the few dollars on small things is important. Savings can be found throughout any organization. As the top executive, exercise your responsibility and communicate to all concerned by deeds as well as words your interest in saving every penny possible Every penny.
