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NEW PRODUGTS

NEW PRODUGTS

shell-and-tube heat exchanger, centrifugal blower, and automatic thermostat control system, the unit weighs approximately 50 lbs. and can be mounted horizontally or vertically in any size stove flue.

Hot exhaust from the stove passes around the outside of the heat exchanger rubes while cool air is blown through the tubes by the fan. Heat is transfened from one airstream to the other without cross contamination. Warm air is discharged into the room through an adjustable louver which can be removed to allow the recovered warm air to be ducted into a furnace plenum or directly to a room.

Geometric Design

Dresden, one of Simpson's newest designs in the International Door line, incorporates textured glue chip glass into a geometric design.

Splirproof, laminated panels with Innerbond construction are crafted of vertical grain, kiln-dried Douglas fir or western hemlock.

shelf widths of 18" and 24" useful.

From Discard to Sales Hit

1A usrouERS have helped creare Van exciting new product for one western manufacturer.

The product is Lam Top, a new laminated wood top recently introduced to the retail market, and Standard Structures, its manufacturer, already is aware it has a good thing going here. But it took a little while for the idea to take hold at the Santa Rosa. Ca.. firm.

Their main work is constructins heavy-duty laminated products fo-r commercial, industrial, and residential use. They are highly successful in this effort, with SSI laminated beams playing a vital role in everything from bridge and reservoir framework to roofs of every sort.

Yet the architects, contractors, and other visitors to their big laminating plant often would scoop up an end piece and give it an admiring glance. Usually they would say something like, "I sure could use this little end piece on my desk." Or workbench. Or whatever. After awhile, a light bulb went on for the production people who were so used to the end pieces that they took them for granted. Finally, they realized that such pieces were in real demand.

Lam Top was the result. This real

DEATER display laminated top- of the manufacturer. wood, laminated top, has the popular look of butcher block and can be used for desks, coffee tables, workshop counters, and shelving of various sizes. It is proving especially appealing to stereo fans who find

PAUL BUNYAN'S HOME RUN

They never found the ball when Paul Bunyan took his cut. Paul Bunyan's product makes the hit today. High altitude stock carefully milled, seasoned, surfaced and graded. Inquiries welcome to meet your requirements.

Standard Structures observes that Lam Top was developed for both the do-it-yourselfer and builder markets. Manufactured from white western wood species, it is suggested as an economical alternate to high-priced hardwoods. Successfully test-marketed in the San Francisco Bav Area. the new product met with eicellent consumer acceptance, and produced volume sales at attractive dealer margins.

Dave Kirk of Yaeger & Kirk home center and lumber yard, Santa Rosa, Ca., is one dealer who is really enthusiastic about the new product.

"We're discovering that do-ityourselfers can use it in a whole variety of ways around the home," said Kirk. "These l /2" thick wood tops make a very solid base for equipment and products that need a wide surface. like the new video tape recorders and stereo sets. The wood also helps acoustics.

"We recommend that customers finish the top, bottom, and edges," he said. "This is truly an attractive piece of wood."

The Santa Rosa dealer said that Y&K has been featuring Lam Top both in mailers and ROP newspaper ads to take advantage of the product's fast-growing popularity. "

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