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Specffications
Grades
Clear Heart
Redwood's finest appearance and performance. Available in mixed flat and vertical grains. Best grade in dimensional stability, finish retention, and weather resistahce.
Clear
High quality redwood that may contain varJnng amounts of sapwood. Cream-colored sapwood streaks enhance qualit5r contemporary designs,
Sizes
6" Coverage
Each carton contains 16 pieces. Acfual width of face is 5-7/4",5/16" thick.
Natural
For a rrrstic, informal appearance, choose this knotty grade. Perfect for todav's casual lifestvle.
4" Coverage
Each carton contains 28 pieces. Actual width of face is 3-7/76",5/16" thick.
*B' cartons contain 75% 8'pieces; balance is 2'to 6' bevel-end pieces. 10' and 12'cartons are all full-lenglh.
Window Market Wide Open
Home Improvement Time provides an excellent opportunity for building material dealers to cash in on a flourishing 1980 window replacement market.
Not too long ago window sales relied almost entirely on new construction. Window installation was regarded as a job suitable only for a trained professional. But all that has drastically changed.
Window sales to the home remodeling and replacement market have become one of the fastest growing segments of the business. Even with declining new home construction and a tight mortgage money situation, these sales can continue strons.
A factor dealers have in thJir favor is the energy situation. It emphasizes the need for quality windows to conserve energy supplies in existing homes. It also offers an oppornrnity for home centers to cash in on upgrading window sales with tripleglazing options.
A company which places increasing emphasis on sales to the window replacement and do-it-yourself markets is Andersen. They emphasize that when a dealer sells a vinylsheathed window to a replacement specialist or d-i-yer he is selling a ready-to-install, completely assem- bled, factory-engineered, low-maintenance window unit with energysaving double-pane insulating glass.
Here are ways they suggest that dealers take advantage of the current market:
( I ) Promote the advantages of precision-made, factory-built wood windows with double-pane insulatins elass. Tie in with the advertisins an? lromotion programs offered b! manufacturers.
(2) Sell the energy-saving benefits of wood windows and double-pane insulating glass, as well as low-maintenance benefits of vinyl-sheathed wood windows.
(3) Allow the customer to see and touch the product with the use of floor display models and cutaway window sections.
(4) Offer helpful information that homeowners need to know before starting a home improvement project, how-to bookets on window and slid- ing door installation, window replacement, and energy facts.
Dealers in the West have only begun to tap a lucrative home remodeling market that has already become big business in other sections of the country.
CUTAWAYS can sell customers on the advantages 0f triple-glazing which reportedly cuts heat loss 36%. Combination unit features 1/8" thick tempered glass panels, glass fiber screening, pre-linished vinyl tracks.
Cedar
o SELECT f rom an inventory of over one million board feet of western red cedar, incense cedar, and Pacific Goast yellow cedar.
UTILIZE drying and milling facilities at Rolando's cloveidale oistrioution yard. o *GALL cedar trading specialist, Peter Wilhelm, or a
Rolando salesman for assistance.
S0ME of the fliers used by Masonite to supp0rt "Winler Price Freeze" promotion that helped to spur siding sales during a down market.
Price Freeze Promotion
A successful "Winter Price Freeze" promotion by the Western Hardboard Division of Masonite Corp. enabled building supply dealers and wholesalers to satisfy their siding needs with a "priceprotected" product.
The promotion put a freeze on the price of Masonite's Ruf-X-ll hardboard siding for a six-month period beginning Jan. 15, according to James J. Hagel, marketing man- ager of the Ukiah, Ca.-based hardboard division.
With every 40,000 lb. order during the first three months of the promotion, wholesalers in the division's l3 western state marketing area received a coupon entitling them to purchase a like quantity of the siding at the same price until June l. No limit was placed on the amount of coupons a wholesaler could redeem.
The promotion was extended to dealers through participating wholesalers.
"We designed the promotion to help building supply wholesalers and dealers cope with a downturn in the housing market," said Hagel. "The promotion was one way we're supporting our valued customers during a difficult period."
In addition to coupons, the division offered free gifts to dealers upon placement of their initial order and issued a special merchandising kit.
The success of the promotion is well-documented. "We normally sell about 6 million sq. ft. of Ruf-X- II brand siding the first three months of the year," said Hagel. "Final results of the oromotion indicated that about I I million so. ft. of the siding was purchased."
Hold Up Gopier Purchase?
Wait two more years before buying an office copier and you'll be able to buy one with improved design capable of better copy quality and greater reliability, according to some experts.
Changing technology in the months ahead supposedly will bring better buys and models designed with fiber optics and single-component toner systems.
When you are ready to buy, consider a lease/rental on a new model. Although it is more expensive and has less tax advantages, the security of establishing performance reliability is a plus. Usually it takes about nine months to a year for a new model to establish performance reliability.
Factory rebuilts are good buys. Xerox 3100, Pitney Bowes PBC, Saxon PPC and any Savin 700 series model are generally considered the better rebuilts.
New models highly recommended on the basis of under $6000 price or proven technology are Dick 990, Xerox 2600, Saxon 302, Mita MC-20 and Sharp 810. Coated/treated paper models rated high are Minolta EG 301 and 3M model VQC.
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