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The Redwood Hous e ol Plenty.
Every year, the demand for Redwood grows a little faster than the supply. And, there's little that can be done immediately to increase the amount of available timber. Yet, there is a way to increase Redwood production by getting more usable lumber out of every Redwood log that goes through the mill. f Hene ARE millions of do-ir- I vourselfers out there who are getting along quite well doing their own remodeling. Each year millions of Americans are buying used homes and condominiums and refurbishins them themselves. Thus, there are conl stantly new do-it-yourselfers coming iirto the market providing a strong and growing market for all kinds of home improvement products.
So overall Redwood production is up and should continue to increase in the months and years ahead. It's this commitment to state-of-the-art technology that means more than ever before, we're your Redwood house of plenty. Call7O7l964-O28L.
And that's justwhat we're doing at Ft. Bragg-whe1e^rye,'re q GgOfgia.plCifiC plementing a program to become the most advanced Redwood ffiern caritornia Division. Fr. 8rags. carifomia. e5437 operation anywhere.
In the next ten years the number of people between 25 and 44 will increase by a third while the total population will increase by less than l)Vo. These new potential do-it-yourselfers are willing to learn how to make their own improvements. They must learn because they cannot afford professional help.
Recognizing this trend, aggressive retailers have taken advantase of manufacturers' consumer c-linic programs and are enjoying additional new business as they educate and train these young do-it-yourselfers in seminars, using films and demonstrations.
If anyone had told me several years ago that plumbing fixtures, kitchen cabinets, countertops, ceilings, lighting fixtures, and even furnaces would be installed on a resular basis today by do-it-yourselfersl I would have been skeptical. Actually, people have gone even further and there is very little they will not tackle today. Not all do-it-yourselfers are men. I have seen young women pick up a 4 x 8 sheet of decorative laminate, tie it on top of their cars and drive away.
How did this come about? Seeins
