N NIIMIIDIT I

Pressure Ti'eated Wood is coming on strong. A national publication, conducting a retailers on their most successful product categories, said this:

"Product groups that had the most dramatic increases in sales last year included the number one product mentioned almost across the board . ."

Building Supply survey of giant treated lumber, News Magazine livable, long-lasting

There are several imDortant reasons whv so manv contractors and do-it-yourselfers turn to Pressure Treated Wood for r6sidential uses. lts long life and resistance to insects and decay leads the list. lt is priced competitively with so-called durable species, and it weathers to a beautiful silver gray, or may be painted or stained. Pressure Tieated Wood the improved wood . , , is making friends of homeowners and also making profits for lumber dealers. Give your customers lasting satisfaction. Give them Pressure Treated Wood.

While many dealers have sill stock on hand, the Western Wood Preservers Institute says that this material usually isn't the proper grade or treatment for the residential market. WWPI member firms can give you helpful information about correct grades and treatment for consumer use. Check with them about this growing market.

l- - - FREE FOLDERS FOR YOUR CqSTOMERS - - I

Ask your supplier for a quantity of our new Question and Answer consumer folders. Or write to us for this useful folder, "What You Should Know About Pressure Treated Wood." ft sells the product for you!

hessure Ti,eated Wood ls your popular outdoor angwer for...

DECKS, PATIOS, FENCES, PIINTERS, RETAINING WALIs, SIDINGS. AND A GREAT DEAL MOREI

Editorial

Coping

THE current business downturn has I brought forth from companies a variety of ways to cope with d.ecreasing bus.iness and increasing expenses. They range all the way from ignoring the whole painful thing to overkill cutbacks.

The Georgia-Pacific Co. recently sent a letter to 44,000 of its employees over the signature of its chairman and chief executive officer, Bob Flowerree, that outlines G-P manasement's thinkins about the situation and 'ihat employees ian do to help. We feel they have shown good sense in communicating with their employees, by being frank with them about the possibilities of layoffs and in informing their people of what will be expected of them.

The letter explains that G-P plans to cut capital and operating expenditures by 257a, keep the move of corporate headquarters from Portland, Or., to Atlanta, Ga., on schedule, and to reduce overall expenses

DAVID CUTLER editor-publ isher

where and when possible. One paragraph says simply, "We're not saying stop spending. What we're saying is spend wisely."

It continues, "So, for the present, we are returning to the basics of dealing with a recession, the Three Rs: restraint, recharge and then respond. The three point plan I outlined to you is our guide. If it isn't followed. the alternative will be a lesson none of us want to experience."

We like G-P's approach of leveling with their people. Management is obviously aware of the debilitating effects that the fear of job loss creates. By attacking that problem head on, in a forthright manner, they have gone a long way to bolstering employee morale and productivity.

Perhaps more important, the letter reiterates their belief that the present hard times will not last forever and that. overall. the decade of the eighties can be "the most spectacular in American history."