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The truth about lumber quality
(Continued from previous page) alike, many combinations of characteristics are allowed within each grade. Despite these natural differences, the strength and serviceability of the product remain true to the grade.
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Lumber customers have a vast array ofgrades to choose from when selecting a product. Those who want a structural product with high appearance qualities can find the lumber to meet those needs. But, given the limited supply of such products, the price will be higher than other lumber grades which may not look as good, but will still perform as required. With today' s economic realities, it is more important than ever that users choose the proper grade of lumber for the intended use. Structural pieces are graded for strength, not appearance; just because it does not look perfect does not mean the lumber will not perform well. Making the proper selection lies in knowing which grades are best suited for the application.
Qulrrrv Assuuxce
According to Robert Bush, Virginia Tech, Department of Wood Science and Forest Products, "One route to competitive advantage and business success is differentiation through product quality. It is important to think beyond the physical product to the total or augmented product. The total product includes both the physical product and the services that are provided with the product (e.9., delivery, credit terms, technical information). For some, these associated services are more influential than the physical attributes in determining p€rceptions of overall quality."
It is this service quality that accompanies the lumber produced by WWPA member mills. The many services provided with WWPA member products include: quality assurance, lumber inspection. grading rules, technical assistance, field service after the sale, product education seminars and oneon-one contacts with retailers, wholesalers and customers, if necessary. These are the services that have helped to develop improved relations between mills and their customers, better understanding of lumber grading standards, and an industry commitment to consistent. quality products.
