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OPERANNG OPPORTUNITIES
WALLY LYNCH Paid Associates PO. Box 741623 Dallas, fx.75243
llf Hgtt you learn to fly an airplane, UU both vou and the instructor know the right time for you to solo, when you can make the airplane do what you want it to do. The wonderful thing about airplanes is that they know how to fly with or without an automatic pilot. The catch is that one must understand how they fly in order to make them do that for which they were built.
Unfortunately, computers are like airplanes. They've been around a long time. They understand and are capable of all sorts of computation, but they can only respond to what they are told to do.
They function for hours without pause and only cease operation when given the word to stop. They produce
Dealers Ready For Big Storm
Hurricane season is here and building products dealers as well as homeowners are getting ready for a possible storm.
"We're stocking for it," said Loren Van Roekel, assistant manager of Scotty's Gandy Boulevard location in Tampa, Fl. "About now we begin getting in extra supplies."
Plywood, tape, flashlights with batteries, and other supplies needed for a disaster will be increased bv about 500/0.
Mlssissippi Model Wood Home
A demonstration home in Hattiesburg, Ms., will be used to publicize the advantages of using southern pine with a raised floor and an underfloor heating and cooling plenum.
Framing lumber for exterior walls was donated by Leaf River Forest Products, New Augusta. Southern Wood Preserving, Cavenham Forest Products and Hood Industries donated other materials.
reams of information at the touch of a button.
The lack of fundamental knowledge of the basic concepts and skills by people earning their livings in the retail business is unbelievable. Granted we see only a minute percentage of those involved, but somewhere the manual know-how has been bypassed. This creates and perpetuates an unused information oasis. The illiteracy goes on and profits dwindle.
The computer manufacturer can not insure that every user of his product comprehends the information sought or generated. Only local management can do this. If you think your company might have unused information because the data is not understood, answer these questions. Then ask your key people to answer them.
(1) What is gross margin return on investment (GMROI); what does it mean and how do you compute it?
(2) What is gross margin and how is it figured?
(3) What is turn overt how is it computed and what can it mean to profits?
(4) What's your open to buy right now; how is it developed and what purpose does it serve?
(5) How often do you place re-orders and how do you determine this?
(6) How many classes of merchandise do you handle and what are the sales and gross margin contributions of each?
(7) What is the best selling item in each class in dollars and/or units?
The computer, like the airplane, knows how to do its thing. See if your people do, because there will always be a job for the ones who know howworking for the ones who know why!
