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Remodeling sales boost window market
which was used nearly 2.5 to I in 1984 is losing popularity with the sales ratio projected to drop below 2.0 to I by 1989. Both remodeling and renovation and new construction use will continue to increase.
Approximately 1.2 patio doors are used in a new single familY home and 0.8 doors per multifamily unit. Most remodeling and renovation use is for replacement doors although some are added in additions.
Skylight use is expected to continue its growth pattern although probably not at the enormous 1480/o growth achieved from 1982 to 1987. Increased new home market Penetration is expected as well as an increase in the average number of skylights installed per dwelling. Present average in a single family home is 1.8 skylights.
Although approximately 550/o of the skylights are installed in new homes, continued growth is expected in remodeling. The remodeling segment will probably maintain the growth momentum in the skYlight industry with sales expected to reach 796,000 units by 1990. Added to a projected 980,000 units in new dwellings, the total market is expected to reach 1,776,000 in 1990. Skylights are popular in all geographical regions.
Wood will continue to be the Primary framing material for skylights' Of the 1,485,000 residential skylights installed in 1987, aPProximately 360/o used wood; 250lo aluminuml l7olo vinyl and 2lolo had no framing material.
Double insulating units are being used 75% of the time with 23% single glazed and 1% triple glazed. Plastic glazing is more popular than glass, 600/o to 400/0. Approximately 400/o of the residential skylights installed are tinted. Plastic skylights are tinted 440/o of the time while only 240/o of the glass units are tinted.
Sealed insulating glass use continued to grow from610/o in l98l to 7 50/o in 1987. This figure is expected to reach 79ok by 1990.
Story at a Glance
Window sales trends. lower total residential market, higher remodeling use. patio doors hold steady. skylights main' tain strong momentum . .. modest nonresidential growth.
Because of current overbuilding, window requirements for nonresidential new construction are expected to decline in the next two years from the 152 million square feet of vision area used in 1987. Renovation of existing buildingswill be a substantial part of the nonresidential market. In 1987 this was approximately 420/o of the total market. Modest growth is exPected as existing building stock continues to get older.
Non-residential skylight use is expected to show a slight increase this year with a drop offin 1989. This will be the result of less nonresidential building, especially office construction.
Drucker Research Co., Inc., developed these window use trends for the American Architectural Manufacturers Association utilizing the Department of Commerce, U.S. Bureau of the Census, McGraw-Hill Information Systems Co. and numerous industry contacts in addition to the AAMA marketing research committee.
