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SOUTHEASTERN SCENE **ns
aococratton ne.n In Alabama, Florlda, Georgla, Kentucky, Loulclana, Mleclcclppl, the Carollnac, Tenneesee and Vlrglnla.
Vlrglnla Bulldlng Mrterlrl Assoclrtlon elected and installed George W. Lester ll as president at the 62nd annual convention at Mariner's lnn, Hilton Head lsland, S.C. He is president of The Lester Group Inc., Martinsville.
Freeman Spencer, Massey Builders Supply Co., Richmond, is the presidentelect. Vice presidents are John Purcell, J. S. Purcell Lumber Co,, Louisal John Spencer, Lambert Building Supply, Lexington, and David Ball, Middleburg Millwork, Middleburg.
Ed Hunt, Windowland Inc., Springfield, is treasurer. Harry R. Diz, Roper Brothers Lumber Co., Petersburg, will represent the association as national director. Thomas R. Hartley continues as secretary.
The board of directors includes Con-
Who's A Home Center Buyer?
Identifying the shopper who most frequently buys in a home improvement center can be helpful in retail planning.
"The increasingly fragmented consumer markets are demanding products and services that address individual tastes and lifestyles," says
Michou Lopez o David Boerger (915)584-?423
P.O. Box 12157
El Paso, Tx.79912 Fax(915)584-0464 nie Reed, Reed Lumber Co., Christianburg; Basil Walker, Lowe's Inc., Richmond, and Richard S. Helm, Glaize & Brother, Winchester. Richard Reid, Hardware Wholesalers Inc.. Richmond. is associate director. Tom Carlson, Huttig Sash & Door Co., Fredericksburg, is supplier representative.
Bulldlng Materlal Merchrnts Assocletion of Georgia & Alebama with the Southern Pine Marketing Council will present a series of yellow pine/ treated lumber seminars during May.
Harold Garber, southeastern regional marketing manager, Southern Forest Products Association, will be the instructor. The course includes manufacturing,
Mandy Putnam, Management Horizons. "This increases the importance of defining core customers beyond basic demographics."
She has done this by creating six shopper types based on a retail consumer focus series. Two of the six categories shop home centers frequently while one avoids them.
Bulldlng Productr Dlgort
seasoning, grading, grademarks and proper storage of lumber and pressure treated southern pine, Georgia locations and date: Holiday Inn, Gainesville, May 2l Holiday lnnSkytop, Rome, May 3l Ramada lnn West, Macon, May 4: BMMA Training Center, Austell, May 5l Holiday lnn Midtown, Savannah, May 23; Ramada Inn, Albany, May 24, and Holiday Inn, Suwanee, May 26. The May 25 session will be held at the Sheraton Inn. Dothan. At.
Also scheduled for May is the summer management conference, May l417, at the (irove Park Inn, Asheville, N.C.
F'red Thomas is the new president of BMMA succeeding Eddie Chambers who was named Dealer o[ the Year. Associate of the Year award was received by Ben Dale. Kirby Bean won the $5,000 grand prize at the recent buying show.
Crrolinr Lumber & Building Material Dealers Assoclrtion directors have voted to hold the 1990 trade show and annual convention in Winston-Salem. The 1989 convention will be held in Charlotte.
The category defined as fashion foregoers, a 160/o group unconcerned with image, often single males with a median income of $25,350, has a below average shopping frequency except for home improvement centers. Progressive patrons, a 160/o group classified as self confident, innovative, imaginative and open minded, predominately male, with a median income of $28,650, shops frequently in home improvement centers. Social strivers, a 20% style conscious group, mostly female, with median income of $21,550, shop frequently with the exception of home improvement centers.
Fashion foregoers are above average in magazine reading and prefer one stop shopping. Progressive patrons rely heavily on radio, local Sunday newspapers and magazines. This indicates that different media should be employed to reach these different groups effrciently.
Manufacturers of Quality Pine Moulding for over 35 Years o MOULDING: solid linealfingerjointcut-to-length o JAMBS: solidveneerfingerjoint o carton pack moulding
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