BPI News Product Focus
CANON EOS R: THE FUTURE’S ALREADY HERE With the manufacturer teasing a high-end EOS R series camera to join the currently available ‘R’ and ‘RP’, it’s clear that full frame mirrorless is a key part of Canon’s long-term plan…
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anon’s EOS system has been going for 30 years. Now the manufacturer tells us it sees its newest EOS R full frame mirrorless system running for the next 30 years. The first two cameras in the range, the 30.3 megapixel EOS R and the 26.2MP EOS RP, were released in September 2018 and February 2019 respectively, and it’s recently teased an even higher end ‘R’ series camera ‘under consideration’; as is in-body stabilisation, targeting the pro photographer more keenly than ever. “That’s created quite a stir,” notes Canon UK Product Specialist David Parry. “We’re known for our in-lens image stabilisation, and our new trinity line up launched this year – the RF 15-35mm f/2.8L IS USM, RF 24-70mm f/2.8 L IS USM and RF 70-200mm f/2.8L IS USM – all have this. What seems to be exciting people is that if you couple together potential in-body IS with the digital IS system and optical IS, you’ll have an amazing image stabilised system.” While we don’t know anything else about this proposed professional EOS R currently, what we do know is the EOS R system is part of a long-term plan. “We want to grow this system as quickly as possible, get lenses out there to support the bodies and get people using it,” David continues. “Canon’s full line up is our strength. We have interchangeable lens cameras that will match your need, no matter where you are in your photographic ‘journey’.”
A WELCOME ADDITION It’s worth noting Canon’s EOS R system is an addition to its offer – rather than a replacement for any previously existing product. “Who knows what’s going to happen in the next 25 to 30 years. We went back to the drawing board with this system and created a wide diameter lens mount with a short focal back distance, creating lens designs that weren’t physically previously possible. That not only now enables us to create smaller and lighter products, but ones that are taking image quality to the next level. That’s been proven with the RF 85mm f/1.2L USM, the RF 50mm
A system in growth: Canon’s EOS RP and original R have helped it forge a full frame mirrorless offering for the future
“We went back to the drawing board with the EOS R system; enabling us to create smaller and lighter products with higher functionality that will take image quality to the next level.” Canon UK Product Specialist David Parry f/1.2L USM and the RF 28-70mm f/2L USM. It’s not just a small upgrade or changing things for the sake of it. “The future’s looking really exciting. There’s a lot of technology now sitting and waiting for us to utilise in the next generation of cameras and lenses. For example, if you look back through the patents you’ll find the idea of Dual Pixel CMOS AF dates back to 1981. One of our engineers saw the potential of creating this system, but at the time the technology wasn’t there to do it. The new R system has set the building blocks for future technology.” By way of a reminder, as well as the existing two EOS R camera bodies, there are currently 10 directly compatible RF lenses available. Additionally, many, many more EF or EF-S optics can be attached via an EF-EOS R mount adapter, for which there are three versions available David describes the three options as a
standard adapter, another with a control ring, while the third features a filter holder and comes with either a UV filter or a variable ND filter. “The inclusion of the variety of adapters reinforces the ‘R’ as part of our overall EOS family, joining the M series and our traditional DSLRs. And, if that wasn’t enough to convince, Canon’s latest winter cashback is live – which includes a £125 redemption on purchase of an EOS RP, and between £50 and £90 on the RF 35mm f/1.8 Macro IS STM, 24-240mm f/4-6.3 IS USM and 24-105mm f/4L IS USM. For full terms and conditions and the list of included products please see: canon.co.uk/wintercashback
Canon’s current EOS R proposition: fully featured yet lightweight camera bodies plus a 10 strong RF lens family in support @bpi_news
BPI News | December 2019 / January 2020 9
