ANNUAL REPORT
FISCAL YEAR 2022
LEADERSHIP
As we wind down from another busy summer, let’s take a moment to reflect on the year.
I’m proud to report that the Black Hills and Badlands tourism industry had a great season. This was due in large part to the promotion Black Hills & Badlands Tourism Association did on behalf of you, our members, to encourage visitation.
It’s important to remember that 2021 was an anomaly due to COVID-19. South Dakota was one of the few states in the entire country that remained open for business during the pandemic. We were a refuge for Americans who were desperate to get away and enjoy a relaxing vacation. BH&B strategically leveraged this opportunity and experienced unprecedented numbers in 2021.
As you will see throughout this report, we returned to pre-pandemic levels and saw an increase from 2019. Taxable sales rose almost 35% from 2019 to 2022. Lodging occupancy and revenue were also up. These results demonstrate the impact of BH&B’s partnerships with its members, the South Dakota Department of Tourism and other organizations to promote the region.
The future is bright for tourism and trending in the right direction. BH&B is investing in exciting new platforms to bring the latest technology to our marketing campaigns. I am especially excited that we’ll have more detailed reports available. BH&B will be able to show you how effective they are at reinvesting your marketing dollars to benefit your business and increase the impact of their work.
Finally, I’d like to share my deep appreciation for our members. Thank you for consistently adding your voice to our planning and efforts. Your contributions help BH&B maintain its reputation as a valuable tourism board with a continued history of success for its members and our region. Your participation in our strategic discussions ensures BH&B continues to best represent our diverse interests.
This annual report is a testament to what we have done together over the past year.
The Board of Directors plays a vital role in the organization's success. They represent diverse members throughout the industry and community and provide strategic oversight, guidance and influence to support BH&B's mission.
OFFICERS
Ed Miller | Rush No More RV Resort * CHAIR
Toni Woodruff | Sturgis Buffalo Chip® * VICE CHAIR
Kelsey Clark | Wall-Badlands Chamber of Commerce * TREASURER
Presston Gabel | The Mammoth Site of Hot Springs * PAST CHAIR
BOARD OF DIRECTORS
COMMUNITY REPRESENTATIVES
Miranda Gallagher | Belle Fourche Chamber of Commerce
Amy Bailey | Custer Area Chamber of Commerce
Sarah Kryger | Deadwood Chamber of Commerce & Visitors Bureau
Janet Wetovick-Bily | Hill City Area Chamber of Commerce * Kris Hanson | Hot Springs Chamber of Commerce
Kathy Brown | City of Kadoka
Robin Pladson | Keystone Chamber of Commerce Leigha Patterson | Lead Chamber of Commerce
Ellie Johnston | Lemmon Area Chamber of Commerce
Tiffany Batdorf | Mitchell Convention & Visitors Bureau
Ivan Sorbel | Pine Ridge Area Chamber of Commerce * Mistie Caldwell | Visit Spearfish *
Jamie Jessen | Sundance Chamber of Commerce
Brook Kaufman | Visit Rapid City
Annie Tice-Poseley | Wall-Badlands Chamber of Commerce AT-LARGE
Wade Lampert | Best Western Ramkota
Carrie Gerlach | Black Hills Adventure Tours *
Ryan Flick | Custer State Park Resort
Tim Johnson | Deadwood Gulch Resort
Jackie Kusser | Wall Drug Store
ATTRACTIONS
Clay King | National Presidential Wax Museum
Jeff Oldham | Reptile Gardens
Cameron Fullerton | Rushmore Tramway Adventures *
TRADE ASSOCIATIONS
Jennifer Womack | Devils Tower Country
Debbie Speas | Mount Rushmore Society
Mary Arlington | SD Campground Owners
NON-VOTING LIAISONS:
John Brockelsby | Governor’s Tourism Advisory Board
ED MILLER Board Chair
Jacey Ellsworth | South Dakota Department of Tourism
*Executive Committee Member
1 ANNUAL REPORT FISCAL YEAR 2022
2022
2BLACK HILLS & BADLANDS TOURISM ASSOCIATION TABLE OF CONTENTS 2022 LEADERSHIP 1 MESSAGE FROM THE PRESIDENT 3 STAFF 4 VISION, MISSION & PURPOSE ..................................................................................... 5 ON YOUR BEHALF ........................................................................ 6 ECONOMIC & INDUSTRY IMPACT 7-8 MARKETING CAMPAIGNS .......................................................... 9 SDT PARTNERSHIP ..................................................................... 10 DIGITAL MARKETING 11 BLACKHILLSBADLANDS.COM 12 PRINT 13 TRAVEL TRADE 14 CONSUMER TRAVEL SHOWS 15 BLACK HILLS VISITOR INFORMATION CENTER 16 MEMBERSHIP & INDUSTRY SUPPORT ............................................................. 17 2023 PROPOSED REVENUE & EXPENSES ........................ 18 COVER & SELECT PHOTOS BY SCOTT ALTSTIEL | ADDITIONAL PHOTOS COURTESY OF SOUTH DAKOTA DEPARTMENT OF TOURISM
MESSAGE FROM THE PRESIDENT
After a year of record-breaking visitor spending in the Black Hills and Badlands region, no one was certain what to expect in 2022. We hoped for the best and were prepared to meet the moment of whatever came our way.
BH&B monitored the numbers and was in close contact with stakeholders so that we knew how our members and the communities we serve were doing. We saw time and again that BH&B and the regional tourism industry remained united in a shared goal to increase visitor numbers, trip duration and visitor sales. Because of this, the regional tourism industry returned to pre-pandemic numbers. And with it, many great things came out of 2022. We are excited to share them with you in this annual report.
BH&B proudly represents 480 businesses and organizations. They are the heart of what we do. BH&B’s staff and the Board of Directors continued to find innovative programs that positively impact every member.
Throughout this annual report, you’ll see examples of the many ways we promoted the Black Hills and Badlands region on your behalf. Our strategic planning efforts gave us a clear direction to make decisions that increased the impact of our marketing.
We made substantial headway on our strategic goals in 2022, but there is still a lot to accomplish. We’re excited to roll out new initiatives in 2023 that build business for all tourism industry sectors.
I greatly appreciate what we achieved together in 2022 and am optimistic for the year ahead. I would especially like to thank our outstanding Board of Directors, Executive Committee, members and staff for their support. Their direct involvement and commitment to pursuing BH&B’s mission is the foundation of our success. Thank you.
MICHELLE THOMSON President & CEO
3 ANNUAL REPORT FISCAL YEAR 2022
The BH&B team works with partners to increase and sustain a vibrant visitor economy for the travel industry in the Black Hills and Badlands region.
HAYLI HULL Regional Sales Director
Rapid City, the Badlands and I-90 East, Lemmon, Custer & Pine Ridge Indian Reservation
MICHELLE THOMSON President & CEO
In Loving Memory
COLETTE KUHFELD
Art Director from 1992 to 2022
CINDY MILLETT Regional Sales Director
Northern and Southern Black Hills & Eastern Wyoming
LOIS PETERSON Administrative Assistant
SKIP STANEC VIC Building Manager
INFORMATION HOSTS
Annabelle Bowers
Devon Urban Palina Buchanan Suzy Hauck
JESSICA UNDERWOOD VIC Supervisor
KEVIN SUKRAW Literature Distribution
4
BLACK HILLS & BADLANDS TOURISM
ASSOCIATION
GREG VALLADOLID Vice President of Marketing
LEIRA JANKLOW Vice President of Sales
ARA BAUMSTARCK Vice President of Operations
DRAKE TUCKER Membership Services Assistant
MORGAN HUBERT Communications Director
SCOTT ALTSTIEL Graphic & Media Arts Designer
CAIN FRITZ
Web & Digital Media Specialist
STAFF
VISION
would like to become)
vision is that the Black Hills and Badlands region
be the
PURPOSE
(Why BH&B exists)
To serve members by promoting, advocating and marketing the Black Hills and Badlands region.
MISSION
HOW WE'RE FUNDED
Your membership dollars help fund our board-approved strategic marketing plans that contribute to generating over $1.8 billion in regional visitor spending at businesses like your own. We execute creative, integrated campaigns that align with industry trends. Our initiatives are responsible for generating millions of additional taxable sales for this region, and are made be possible with your support.
5 ANNUAL REPORT FISCAL YEAR 2022
As a private, nonprofit organization, our mission is to serve as a unifying force to increase visitor numbers, trip duration and visitor sales for the economic benefit of our members and the communities we serve. (How BH&B will accomplish our vision)
Our
will
ultimate experience. (What BH&B
PROPOSED 2023 FUNDING 49.8% MARKETING PRODUCTS $1,119,578 0.4% MISC REVENUE $9,575 3.6% STATE MARKETING AGREEMENT $80,000 22.8% BLACK HILLS VIC $512,400 23.4% MEMBERSHIP $526,619
ON YOUR BEHALF
promotes the Black Hills and Badlands as a premier travel destination through the following mediums:
South Dakota Vacation Guide and Black Hills & Badlands Vacation Guide
Maps and Calendars
BlackHillsBadlands.com
Social Media
Email Marketing
Group Tour Marketing
Domestic and international consumer and trade shows
Co-op Marketing with South Dakota Department of Tourism (SDT)
Public Relations and Press Releases
Literature Distribution
International Marketing
Tourism Industry Advocacy
Promotion through the Black Hills Visitor Information Center
2022 STRATEGIC INITIATIVES
ESTABLISH AN INNOVATIVE & STRATEGIC MARKETING PLAN
Developed audience personas Focused on creating and updating evergreen content and assets
Integrated video in marketing campaigns
Developed affordable member co-ops
Conceptualized relevant taglines for advertising campaigns
Expanded QR code use
Shared live streams of major regional events
Expanded outreach to Travel Professionals
Designed regional maps for the Black Hills & Badlands Vacation Guide
Established digital co-ops for the Black Hills Visitor Information Center Produced retargeting emails for members
Sent special topic emails
Offered sponsored member posts on BH&B’s social channels
EDUCATE THE INDUSTRY ABOUT THE REGION AND OUR MEMBERS
Produced training videos for BH&B products
Established a members-only Facebook group for sharing resources
Shared helpful resources
Created a member orientation
Promoted opportunities for hospitality education
Encouraged members to use their VIP cards
CONTINUALLY PROVIDE VALUE RECOGNITION TO OUR MEMBERS
Sent thank you cards and letters to new and renewing members
Recognized member longevity
Represented the tourism industry during workforce discussions
Shared information to advocate politically
Attended member events and served as volunteers
Encouraged member feedback through surveys
Introduced staff in a reoccurring informational series in microBytes
Promoted visitation to the Black Hills Visitor Information Center
Designed and installed a welcome mural in the Black Hills Visitor Information Center
EDUCATE INDUSTRY PARTNERS ABOUT BH&B'S PURPOSE & MISSION
Used the Association portion of the website to share relevant information with members and stakeholders
Leverage multiple channels to highlight marketing products available for partners
Shared results of specific marketing efforts Created a digital FAQ about BH&B BH&B representatives spoke at member meetings
Promoted BH&B efforts
Surveyed members about BH&B efforts
Established a board mentorship program
6BLACK HILLS & BADLANDS TOURISM ASSOCIATION
BH&B
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*NOT INCLUSIVE OF ALL 2022 BH&B INITIATIVES
IMPACT
ECONOMIC
OF TOURISM BH&B initiatives contribute to the visitor industry’s economic impact on the region and the state. 7 ANNUAL REPORT FISCAL YEAR 2022 21,500 BLACK HILLS JOBS SUPPORTED *AS OF 2021 $2B BLACK HILLS VISITOR SPENDING *STATISTICS FROM AUG. 2021 - AUG. 2022, SDVISIT.COM TOP FEEDER MARKETS MINNESOTA1 COLORADO4 NEBRASKA2 NORTH DAKOTA5 IOWA3 TEXAS6 TRAVELER ORIGINS
DATA-DRIVEN INSIGHTS
TOP DEMOGRAPHICS
INCOME
8BLACK HILLS & BADLANDS TOURISM ASSOCIATION IN THE BLACK HILLS & BADLANDS Oct. 2021 to Aug. 2022 TRAVEL INDICATORS $1.37B DEADWOOD GAMING HANDLE | +5.0% 54.77% HOTEL OCCUPANCY | +0.2% 4.3M NATIONAL PARK VISITS | -1.2%$456.54M TAXABLE SALES | +9.4% 150M 125M 100M 75M 50M 25M 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2022 2021 2020 2019 200M 150M 100M 50M 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2022 2021 2020 2019 1 0.8 0.6 0.4 0 0.2 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2022 2021 2020 2019 1.2M 1M 800K 600K 400K 200K 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2022 2021 2020 2019
BH&B partnered with Datafy to focus on the physical behavior of the visitor, such as where people live, shop, play, what events they attend, and where they stay across the U.S.
HOUSEHOLD 1-2: 47.4% 3-5: 43.7% 6+: 8.9% AGE 45-64: 35.1% 25-44: 28.9% 65+: 25.3% 16-24: 10.7%
$100K+: 39.7% $0-$50K: 30.4% $75K-$99K: 21.5% $50K-$75K: 8.5%
BH&B drove visitation to the region through robust marketing campaigns. We showed people they could come to the Black Hills and Badlands region for a much-needed getaway filled with unexpected adventures, plenty of outdoor space, iconic attractions and memorable experiences. 9 ANNUAL REPORT FISCAL YEAR 2022 TARGET MARKETS MEDIA MIX Search • Print • Direct Mail Display • Social • Audio • Video MARKETING CAMPAIGNS YEAR-ROUND MARKETING IMPACT 2.8M TOTAL ENGAGEMENTS 78.9M TOTAL IMPRESSIONS CREATIVE EXAMPLES 2.7% MARKETING SUPPORT PROGRAMS $12,325 38.9% SDT CO-OP $176,598 19.2% DIGITAL MARKETING $87,152 23.9% PRINT MARKETING $108,387 6% TRAVEL SHOWS $27,308 9.3% TRAVEL PROFFESSIONAL MARKETING $42,253 MARKETING EXPENSES
invested $185,000 in 2022 in a co-op
(SDT). This
and
the
program with the South Dakota Department
BH&B
marketing
of Tourism
doubles our advertising dollars
leverages
state’s brand and resources. Our partnership extends the reach of our messaging and diversifies our audiences through a mix of traditional and digital marketing channels. 10BLACK HILLS & BADLANDS TOURISM ASSOCIATION TARGET MARKETS MEDIA MIX Paid Search • Print • Direct Mail Out-of-Home • Display • Social •Audio • Video Facebook Instant Experience Facebook Instant Experience Interactive Video Interactive VideoDirect Mail Direct Mail Broadcast TV Broadcast TV (February through August) (September through January) SDT PARTNERSHIP PEAK SEASON SHOULDER SEASON 291K TOTAL ENGAGEMENT 616K TOTAL ENGAGEMENT 17.1M TOTAL IMPRESSIONS 21.7M TOTAL IMPRESSIONS CREATIVE EXAMPLES CREATIVE EXAMPLES
EMAIL 96.1K SUBSCRIBERS 5.59% CLICK-TO-OPEN RATE 30.33% OPEN RATE DIGITAL MARKETING SOCIAL MEDIA 32.2M TOTAL IMPRESSIONS 1.6M TOTAL ENGAGEMENTS ONLINE COMMERCIALS + TARGETED DISPLAY ADS 2.2M IMPRESSIONS 9K CLICKS 11 ANNUAL REPORT FISCAL YEAR 2022 LEAD GENERATION 10K VACATION GUIDE REQUESTS 30K MEMBER LEADS GENERATED
TOP CONTENT PAGES
BLACKHILLSBADLANDS.COM
BlackHillsBadlands.com is BH&B’s call-to-action. All BH&B’s marketing efforts — advertising, publications, co-ops, digital — drive to our website. We are the official online source for regional tourism information. Well over 1 million annual users discover the promise of a trip to the Black Hills and Badlands region here and decide to experience it for themselves. 12BLACK HILLS & BADLANDS TOURISM ASSOCIATION FEATURES 2023 WEBSITE UPDATE • Itinerary Builder • Geolocation • Events • Destinations TRAVEL BLOG 193K ARTICLE VIEWS 3:45 AVG TIME ON ARTICLE 1.9M PAGEVIEWS 1.1M SESSIONS 2:28 AVG TIME ON SITE 244K OUTBOUND CLICKS 306K MEMBER PAGEVIEWS 64K LODGING INTERACTIONS 9.3K COUPONS DOWNLOADED MEMBER WEB INTERACTIONS 6.7M BLACKHILLSBADLANDS.COM BANNER IMPRESSIONS MAPS1 MOUNT RUSHMORE2 CRAZY HORSE MEMORIAL®3 PERMITS4 COUPONS5 CUSTER STATE PARK6
& CALENDARS
PRINT MAPS
285K PRINT COPIES 96K DIGITAL VIEWS $418,113.11 REVENUE GENERATED SOUTH DAKOTA VACATION GUIDE Planning Resource for Potential Visitors 25K PRINT COPIES 9K DIGITAL VIEWS $31,400 REVENUE GENERATED OFF-ROAD ADVENTURES GUIDE 200K PRINT COPIES 30K DIGITAL VIEWS $210,634.86 REVENUE GENERATED BLACK HILLS & BADLANDS VACATION GUIDE Designed to Extend Visitors' Stay BH&B creates several print pieces with detailed visitor information. These guides encourage travelers to extend their stay, showcase the variety of experiences across the region and highlight the many seasonal activities and events throughout the year. • Attractions Map • Motorcycle Map • Tasting Trail Map • Fall Events Calendar • Fourth of July Events Calendar 950K PRINT COPIES $62,112 REVENUE GENERATED 124K DIGITAL VIEWS SEPTEMBER 2022Fall Events Preservation Thursday: Picturing Sacred Ground: Lakota Maps of the Black Hills Hill City, 1880Train.com Pine Haven Days Crazy Horse Korczak Remembrance Day 8-10 Sturgis Off-Road Rally Fair in the Square Deadwood, OutlawSquare.com Show & Sale 10 Arts & Antiques Row Lead, LeadMeThere.org 10 1880 Train Wine Express Hill City, 1880Train.com Hill City Show & Shine 16-17 Deadwood Jam Deadwood, DeadwoodJam.com Custer/Deadwood, MickelsonTrail.com 18 Bearlodge Mountain Classic Sundance, WY, SCGMBA.org/Bearlodge-mtn-classic 23-24 Craft Beer Fest: Hops and Hogs Pumpkin Festival Wall, WheelinToWall.com ROUNDUPSPONSORED BY: SCAN TO DISCOVER MORE! Mount Rushmore July All Day be doing presentations at the Lakota, Nakota, and Dakota Heritage Village. Jefferson, Theodore Roosevelt, and Abraham Lincoln will be greeting visitors 9:30 a.m. and p.m. Hoop Dance by 6:15 p.m. Music, Military and Lakota 9:08 p.m. Sculpture Lighting July 9 p.m. Traditional Evening Lighting Ceremony BELLE FOURCHE 3 p.m. Black Hills Roundup Cattle Drive, 5 p.m. Carnival, Downtown Belle Fourche 5 p.m. Cowboy Band Concert, 5:30 p.m. Community BBQ, Roundup Grounds 5:45 p.m. Mutton Bustin’, Roundup Grounds Queen Coronation, Roundup Grounds Roundup Grounds July 5 p.m. Carnival, Downtown Belle Fourche 5 p.m. Cowboy Band Concert, Hermann Park p.m. Black Hills Roundup Rodeo Family Night, Roundup Grounds Ladies Timed Events Slack, Roundup Grounds p.m. Black Hills Roundup Rodeo — p.m. Cowboy Band Fireworks Concert, Library Lawn July 3 a.m. Mens Timed Events Slack, p.m. Carnival, Downtown Belle Fourche Tough Enough To Wear Pink Night, Roundup Grounds Library Lawn 10 p.m. Fireworks, Roundup Grounds Cowboy Breakfast, Black Hills Roundup Grand Parade, Downtown Belle Fourche Military and First Responders Appreciation Night, Roundup Grounds Crazy Horse Memorial July 4 Enjoy visits with Native American artisans, performances by American Indian dancers and the Legends in Custer July 10 a.m. p.m. Arts Crafts Fair, 7 p.m. Veterans Memorial Park July 10 a.m. p.m. Arts Crafts Fair, 1881 Courthouse Museum 2 p.m. July 10 a.m. B-1 Flyover/Kids’ and 10 a.m. p.m. Arts Crafts Fair, 1881 Courthouse Museum Patriot Dog Stand, Sixth Street 10:30 a.m. p.m. Patriot’s Alley, Sixth Street Flag Ceremonies, Veterans Memorial Park Fireworks, Pageant Hill Deadwood July 4 p.m. Hot City Soul, Outlaw Square 7 p.m. Free Movie Night: Hill City July 9 a.m. p.m. Star Spangled Craft Show, Walnut Avenue 2022 Fourth of July Events in the Black Hills & Badlands BLACKHILLSBADLANDS.COM/EVENTS 13 ANNUAL REPORT FISCAL YEAR 2022
INTERNATIONAL PUBLICATIONS
TRADE SHOWS
TRAVEL TRADE TRAVEL PROFESSIONALS GUIDE 1,000 PRINT COPIES 1K DIGITAL VIEWS $26,537.65 REVENUE GENERATED ADVERTISING GROUP TOUR PUBLICATIONS • Destinations • Group Travel Leader • Groups Today • Leisure Group Travel • Group Tour Magazine • NTA TREXpress
• AMERICA Journal • Great American West Guide • Brand USA Inspiration Guide These initiatives target key travel trade decision makers and promote international and domestic travel to the region. Postcard Blitz • Group Tour Profile Sheet • International Profile Sheet CO-OP PROGRAMS $16,920 REVENUE GENERATED GROUP TOUR TRADE SHOWS INTERNATIONAL
• National Tour Association Travel Exchange • American Bus Association Marketplace • Northwest Spotlight • Go West Summit • International Roundup • IPW CREATIVE EXAMPLES 14BLACK HILLS & BADLANDS TOURISM ASSOCIATION
2022 SHOWS ATTENDED
• Colorado RV Adventure & Travel Show
• LaCrosse Boat, Sports, Travel, RV & Hunting Show
• Utah Sportsman's Vacation & RV Show
• Omaha International Boat, Sports & Travel Show
• Red River Valley Sportsmen's Show
• Milwaukee Sports Show
• Sioux Empire Sportsman's Show
• Northwest Sports Show
• North Dakota State Fair
MARKETS
Travel shows are an integral part of our marketing strategy. Attending these shows allows us to talk with potential visitors and answer their questions while increasing member exposure and encouraging travel to the region. 9 SHOWS ATTENDED 13,730 MATERIALS DISTRIBUTED CONSUMER TRAVEL SHOWS
15 ANNUAL REPORT FISCAL YEAR 2022
⭐⭐⭐⭐⭐ If you’re wanting the most information on the Black Hills and Badlands, this place has it. Very friendly and connected to their community. Easy access from the highway and a worthwhile stop for any visitor or local. ⭐⭐⭐⭐⭐ Tons of great brochures. Friendly, knowledgable staff. BLACK HILLS VISITOR INFORMATION CENTER BY THE NUMBERS 1 24 3 5 6 7 9 10 TOP REGISTERED STATES BHVIC REVENUE SOURCES 29,653 VISITORS 14,724 OHV PERMITS 92 MICKELSON TRAIL PASSES 394 STATE PARK PASSES 32% GIFT SHOP SALES $211,235 58.7% LICENSES & PERMITS $387,441 2.3% BROCHURE SLOTS $15,500 4.3% DISPLAY PANELS $28,085 ⭐⭐⭐⭐⭐ Lots of information and a VERY knowledgeable & kind staff! EXCELLENT displays and videos that point to sites of interest. Was helpful to plan our visit!! 16BLACK
HILLS & BADLANDS TOURISM
ASSOCIATION 1.3% COMMUNITY PACKAGES $8,750 1.4% DIGITAL PANELS $9,100 + 14 FOREIGN COUNTRIES
OUR MEMBERSHIP MAKE
UP
MEMBERSHIP INDUSTRY SUPPORT BH&B is made up of a robust mix of members who have invested in the region, our nonprofit association and the visitor industry. They are empowered to leverage our innovative marketing platforms, programs and opportunities to help grow their business and connect with millions of annual visitors. Our Corporate Partners help fund BH&B’s boardapproved strategic marketing campaigns. Their support is essential to our success and ensures that the Black Hills and Badlands remains the ultimate destination. 480 MEMBERS 56 NEW MEMBERS Distribution Week • Member Visits • Literature Swap • Parks & Attractions Meeting Annual Meeting • Opening & Closing Dates Calendars • VIP Card Program MICROBYTES Industry Newsletter 32.18% OPEN RATE 8.67% CLICK-TO-OPEN RATE VIP CARDS 10,085 Cards Distributed 9,699 VIP CARDS 386 CORPORATE CARDS DISTRIBUTION BHBVG, SDVG & Maps 10,063 MILES DRIVEN 1,042,397 PIECES DISTRIBUTED LIT SWAP Cross-promotion 80 BUSINESSES 130 PEOPLE 17 ANNUAL REPORT FISCAL YEAR 2022 110 ATTRACTIONS 34 RESTAURANTS 252 GENERAL 48 CHAMBERS 14 TRADES 22 CHAMBERS/DMOS
PROPOSED
FISCAL YEAR 2023
REVENUE + EXPENSES 23.4% MEMBERSHIP $526,619 49.8% MARKETING PRODUCTS $1,119,578 22.8% BLACK HILLS VIC $512,400 3.6% STATE MARKETING AGREEMENT $80,000 $2,248,172 TOTAL REVENUE 18BLACK HILLS &
BADLANDS TOURISM
ASSOCIATION $2,248,172 TOTAL EXPENSES 36.1% MARKETING PRODUCTS $811,244 22.8% BLACK HILLS VIC $512,400 40.2% ADMINISTRATIVE EXPENSES $902,946 0.9% MEMBERSHIP $21,582 0.4% MISC REVENUE $9,575
19 ANNUAL REPORT FISCAL YEAR 2022 1851 Discovery Circle, Rapid City, SD 57701 • 605-355-3600 BlackHillsBadlands.com
