BI MARKETING MAGAZINE 2020
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ways life in lockdown is changing our behaviour The corona outbreak is a disaster for our society, but it is also an interesting time to reflect on how we treat ourselves and others. When the crisis is over, however, we should let certain behaviours die in peace. It is very difficult to make predictions about the long-term economic effect of the pandemic outbreak. Interest rates are low, there is a lot of financial stimulation, and all predictions and previous research suggest that the economy eventually will bounce back. Essentially, there is no reason to be too pessimistic.
encouraging initiatives that targets vulnerable groups that need our help in for instance doing their shopping.
Still, and for better or worse, the situation has affected us greatly, both as consumers and on a more personal level. Here are seven interesting ways our behaviour has drastically changed over the last few months: 1) Self-sacrificing When asked to respect social distances and stay at home, our willingness to help others by sacrificing some of the pleasures in our own life is an example of a positive behaviour that makes us believe in the human race. For instance, we see very
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2) Nesting We have also spent more time nesting and taking care of ourselves and our living spaces. We read more, learn how to bake, do puzzles or work out. Some
of us have even cleaned our house properly and finally taken care of that junk we were meaning to get rid of for a long time.
ANDERS GUSTAFSSON, Research Professor, Department of Marketing
3) Experience-seeking We have entered the experience economy; we spend more money on services com-
