SUGGESTED READING
BEST IN BUSINESS
PAGE 24
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TURNING THE FLYWHEEL: A MONOGRAPH TO ACCOMPANY GOOD TO GREAT
A COMPANION GUIDEBOOK TO THE NUMBER-ONE BESTSELLING GOOD TO GREAT, FOCUSED ON IMPLEMENTATION OF THE FLYWHEEL CONCEPT, ONE OF JIM COLLINS’ MOST MEMORABLE IDEAS THAT HAS BEEN USED ACROSS INDUSTRIES AND THE SOCIAL SECTORS, AND WITH STARTUPS.
THE SIX DISCIPLINES OF AGILE MARKETING: PROVEN PRACTICES FOR MORE EFFECTIVE MARKETING AND BETTER BUSINESS RESULTS
THE SIX DISCIPLINES OF AGILE MARKETING PROVIDES A PROVEN FRAMEWORK FOR APPLYING AGILE PRINCIPLES AND PROCESSES TO MARKETING. WRITTEN BY CELEBRATED CONSULTANT JIM EWEL, THIS BOOK PROVIDES A CONCISE, APPROACHABLE, AND ADAPTABLE STRATEGY FOR THE IMPLEMENTATION OF AGILE IN VIRTUALLY ANY MARKETING ORGANIZATION.
INSTABRAIN: THE NEW RULES FOR MARKETING TO GENERATION Z
MOVE OVER MILLENNIALS, THERE'S A NEW KID IN TOWN.TODAY, GENERATION Z (AGES 13-24) IS THE LARGEST LIVING GENERATION, OUTPACING MILLENNIALS BY 3 MILLION. THEY REPRESENT 2 OUT OF EVERY 5 AMERICAN CONSUMERS AND INFLUENCE $655B PER YEAR IN PURCHASES IN THE US ALONE! THIS GENERATION IS WIELDING ITS MIGHTY INFLUENCE ON EVERY OTHER GENERATION, IN EVERY INDUSTRY. IS YOUR MARKETING DEPARTMENT STILL FOCUSING ON MILLENNIALS? IF SO, YOU'RE MISSING MASSIVE POTENTIAL FROM GENERATION Z.THIS GENERATION OF DIGITAL NATIVES IS AN ENTIRELY DIFFERENT TYPE OF CONSUMER--ONE YOU NEED A FRESH MARKETING STRATEGY TO REACH.
