2 minute read
How to get the most from YOUR Chamber Better Big things start with small conversations
From fresh menus to rebrands, discover how clear, consistent visuals helped Trafalgar Theatres shine — all thanks to a simple networking introduction. Sometimes the best business opportunities come from the simplest of conversations. That’s exactly what happened when Liesel Böckl met Amelia Schiller, Business Support Manager at Trafalgar Theatres, during the West London Chamber’s Festival of Business in Brentford.
At the time, Trafalgar Theatres and their subsiderary, Trafalgar Events and Hospitality were preparing for the festive season and needed a set of Christmas images to promote their seasonal offerings. What began as a quick menu shoot at Chiswick Cinema soon blossomed into a creative partnership - one that has since spanned three separate menu shoots and played a key role in Trafalgar Event’s complete rebrand.
As Amelia put it: “The new photography gave us the fresh, cohesive look we needed for our rebrand.”
“Liesel is a master of food photography. A shoot that started small swiftly became a full campaign thanks to her expertise! A fabulous experience—can’t wait to work with her again.”
This success ties back to a key point Liesel shared in her talk “How We Transformed 3 Brands Through Food Photography” earlier this year at the Branding Webinar, led by Aya Nouwailati of West London Chambers: clarity and consistency are everything. In hospitality, you only have three seconds to win over a customer. Poor photography or an outdated website can cause you to lose them instantly. For Trafalgar Events, fresh visuals were essential to showcase their gorgeous venue and new menus, while creating an exciting, unified look across their website, social channels, and marketing.
Working with fellow members of a networking group brings unique advantages. There’s already a foundation of credibility, as membership implies shared values and professional standards. That sense of trust makes it easier to communicate, exchange ideas, and move projects forward without hesitation. Knowing you were collaborating with a fellow West London Chambers member gave both sides peace of mind and the freedom to let creativity flourish. www.lieselbockl.co.uk | www.trafalgar.events
This story is more than a seasonal success — it’s a reminder of the power of networking. A casual introduction at a local business fair turned into a fruitful working relationship, resulting in impactful marketing materials and a stronger brand identity for Trafalgar Theatres and Chiswick Cinema.
In turn, Liesel gained a valued client and the opportunity to work in one of West London’s most iconic venues.
As the year draws to a close, this collaboration stands as a perfect example of how meaningful connections emerge from networking groups. These events aren’t just about exchanging business cards — they’re about building relationships that lead to lasting, mutually beneficial partnerships. Here’s to a festive season filled with great connections, creative projects, and opportunities that come when you invest in your local business community.
