Recruitment
When the going gets tough… Right now, it’s an employee’s market. To get and more importantly, to keep the right staff, you need to understand what’s most important to hospitality candidates. Brian Nixon outlines what employers should keep in mind when recruiting for new talent
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he concept of a job for life is essentially dead. Long-timers in the industry are to be respected and their contribution to both the business and the wider industry is inestimable. Unfortunately, they are a breed in decline. Over the next decade or so, millennials will make up over 75% of the workforce and their outlook on job security and company loyalty is very different to that of generations gone by. Unemployment has been steadily decreasing, which has created an applicant-driven economy. Now more than ever, employers need to sell job seekers on their open roles, rather than the other way around. This piece does not intend to present more of the same doom and gloom or haughty HR concepts but to look at how employers in the trade can capitalise by understanding what candidates are looking for and get the best people in the business.
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As recruiters, we will identify the benefits and selling points of the company for whom we are recruiting and present these in a way that the candidate can understand. More often than not, the company may not be engaging in this activity themselves. Why do we think that brand image, company culture and benefits would be of more concern to an IT cloud engineer than a bar supervisor? A good base salary is as important in any package as it ever was, but even we were surprised to find a monetary performance bonus has slipped down the pecking order in terms of benefits people most want. Candidates want to feel valued, not bought! This is good news for companies who want to create a loyal, collaborative work environment where staff and management focus on the emotional and psychological benefits of work rather than cold, hard cash. We are seeing businesses think outside the box and strive to look after the health and well-being of staff in what we all know can be a very challenging work environment. An employee value proposition is the unique set of benefits a company offers employees in exchange for their time, skills and experience. People want to join companies where they can see a definitive growth path, were
CATERING REVIEW | ISSUE 2 2020
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02/03/2020 11:27
