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GSA completes rebranding initiative with unveiling of new brand identity
GSA completes rebranding initiative with unveiling of new brand identity
“While the rebranding initiative is a reward lot of work ahead of us as we embrace this capture seafood, helping to ensure that res supply chain,” added GSA COO Brian Perkin in March to help guide the organisation thr
Founder and President George Chamb of responsible seafood in meeting he Global Seafood Alliance revealed on September that embraces the roleGSA The Global Seafood Alliance revealed on September 13 that it has completed the rebranding said GSA CEO 13 that it has completed the rebranding initiative that global nutrition needs,” members said, “It’sWally hard Stevens. to believe sometim that kicked off in April when Global Seafood Assurances merged with the Global “Thank you to our supporters for helping to see us through kicked off in April when Global Seafood Assurancesinitiative the team that founded the Global Aquacult Aquaculture Alliance and the non-profit organisation’s name officially changed to the Global this transition.” merged with the Global Aquaculture Alliance and theSeafood Alliance (GSA). buyers who believed that wider industry co non-profit organisation’s name officially changed to the The rebrand reflects GSA’s budding involvement in wild-capture through the introduction in “While the rebranding initiative is fisheries a rewarding Global Seafood Alliance (GSA). environmental and social license challenges June of Best Seafood Practices (BSP), the world’s only third-party certification program capable of accomplishment for our organisation, we still have a lot of uncertain futurewild-capture in its early days, but we fe providing credible third-party assurances linking responsible fisheries to Responsible The rebrand reflects GSA’s budding involvement in work ahead of us as we embrace this unique opportunity Fishing Vessel Standard (RFVS)-certified vessels and Seafood Processing Plant Standard (SPS)full potential was to unifyseafood, and focus on sust to facilities work through acrosstheboth farmed and wild-capture wild-capture fisheries through the introduction in Junecertified Chain of Custody (CoC) Standard. responsible practices are applied of Best Seafood Practices (BSP), the world’s only third- helping to ensure thatimprovement and growth that has been ach of this announcement was supply the unveiling of a new GSA brand identity. The new GSA throughout the seafood chain,” added GSA COO party certification program capable of providing credibleThe highlight icon and font of the familiar BAP logo, which underwent a rebranding initiative itself Brianthe Perkins, who joined GSA from the Marine Stewardship third-party assurances linking responsible wild-capturelogo adopts ADD picture of George Chamberlain in 2019, while providing brand continuity throughout the organisation. Unveiled in June, the BSP Council in March to help guide the organisation through fisheries to Responsible Fishing Vessel Standard (RFVS)-logo also inherited the icon and font of the established BAP logo. certified vessels and Seafood Processing Plant Standard the transition and into the future. (SPS)-certified facilities through the Chain of CustodyIn addition to the new GSA logo, the GSA website has been redesigned, featuring a new URL (www.globalseafood.org). GAA members and endorsers and customers of the BAP and BSP thirdGSA Founder and President (CoC) Standard. party certification programs are encouraged to visit the new rebranding toolkit to download the new George Chamberlain in his GSA logo and other rebrand assets and share the new 30-second rebranding video on social media. GSA individual The highlight of this announcement was the unveiling ofTheremessage is also a newto video featuring GSA CEO Wally Stevens and GSA COO Brian Perkins. a new GSA brand identity. The new GSA logo adopts the and corporate members began 2018 with the formation of Global Seafood Assurances to address said, toward “It’s GSA hard to inbelieve icon and font of the familiar BAP logo, which underwentThe journey gaps in certification in the wild seafood supply chain. Since then, SPS has been updated to include a rebranding initiative itself in 2019, while providing sometimes, but it was processing plants that handle wild seafood, and RFVS has been acquired from the United Kingdom’s nearly 25 years ago that I brand continuity throughout the organisation. Unveiled inSea Fish Industry Authority (Seafish), internationalised and put to market. June, the BSP logo also inherited the icon and font of the became part of the team “Sincethat 2018, we have beenthe working diligently to establish an umbrella under which credible thirdfounded Global established BAP logo. party assurances for both aquaculture and wild-capture fisheries can be linked. The completion of Aquaculture Alliance, a the rebranding initiative and the transition from the Global Aquaculture Alliance to the Global fledgling group of shrimp In addition to the new GSA logo, the GSA website has beenSeafood Alliance is a major step forward in our journey, as we continue to fulfil our vision of a world producers and buyers redesigned, featuring a new URL (www.globalseafood.that embraces the role of responsible seafood in meeting global nutrition needs,” said GSA CEO believed that wider for helping to see us through this transition.” org). GAA members and endorsers and customers ofWallywho Stevens. “Thank you to our supporters the BAP and BSP third-party certification programs industry collaboration was the key to overcoming the are encouraged to visit the new rebranding toolkit to major environmental and social license challenges they “ download the new GSA logo and other rebrand assets were facing. As an association, GAA faced an uncertain and share the new 30-second rebranding video on social future in its early days, but we felt strongly that the only media. There is also a new video featuring GSA CEO Wally way for the industry to reach its full potential was to unify and focus on sustainable development. We’re proud of Stevens and GSA COO Brian Perkins. The Global Alliance is an internatio the continuous improvement and Seafood growth that has been The journey toward GSA began in 2018 with the formation achieved.” responsible seafood practices through educ of Global Seafood Assurances to address gaps in development of its Best Aquaculture Practi certification in the wild seafood supply chain. Since then, The Global Seafood Alliance is an international, non-profit GSA hasto become the leading provider of as advancing responsible SPS has been updated to include processing plants trade association dedicated education, advocacy ofand that handle wild seafood, and RFVS has been acquired seafood practices through addresses the full spectrum responsibilit Through the development from the United Kingdom’s Sea Fish Industry Authority third-party assurances. accountability to food safety. Established in of its Best Aquaculture Practices and Best Seafood (Seafish), internationalised and put to market. Portsmouth, N.H., USA. w Practices certificationheadquartered programs, GSAinhas become the “Since 2018, we have been working diligently to establish leading provider of assurances for seafood globally. an umbrella under which credible third-party assurances The organisation’s work addresses the full spectrum of for both aquaculture and wild-capture fisheries can be responsibility, from environmental responsibility and linked. The completion of the rebranding initiative and social accountability to food safety. Established in 1997 the transition from the Global Aquaculture Alliance to as the Global Aquaculture Alliance, GSA is headquartered the Global Seafood Alliance is a major step forward in in Portsmouth, N.H., USA. our journey, as we continue to fulfil our vision of a world
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September/October 2021 AQUA Culture Asia Pacific
