Firefly - We are going green Frontier wasn’t the only airline to run a green-themed week.
This came as Firefly partnered with packaging giant Tetra Pak to recycle its in-flight beverage cartons. In addition to talking up its recycling efforts, the airline mentioned how its ATR aircraft are “more environmentally friendly compared to jets.” According to Marketing (Malaysia), the airline is planning further initiatives to talk up its green credentials throughout the coming year. As part of its green promotion, passengers who wore green on board were also in line to receive prizes.
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Airline Marketing Monthly | September 2019
In August, Malaysian carrier Firefly Airlines changed its logo from orange to green for a week.
