AMM - July 2022

Page 24

SUSTAINABILITY NEWS Takeaway From Season One Of Sustainability In The Air By Ayushi Badola, SimpliFlying

Sustainability in the Air is the world’s first podcast dedicated to sustainable aviation. In the podcasts, SimpliFlying CEO Shashank Nigam has in-depth conversations with top aviation leaders, breaking through the clutter and providing a clear roadmap for a net-zero future. The idea of sustainable aviation sounds bizarre if not oxymoronic. With nearly 2.1% of all human-induced CO2 emissions produced by aviation, the growth of air travel raises pressing concerns about sustainability. Consumers are conscious of the impact of aviation on the Earth and have become wary of air travel. The adoption of the 2050-net zero resolution by the International Air Transport Association (IATA) aligned the global air transport industry’s goals towards reducing carbon emissions through collective action. When we launched the Sustainability in the Air podcast on Earth Day 2022, we

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AMM - July 2022

set out to explore the intricacies of the sustainability challenge. The looming threat of climate change demands innovative solutions that can only be arrived at through careful research, analysis and debate. We can hope to build a stable, sustainable future only with a realistic grasp of the present. In each of the nine episodes of Season One, we looked at different aspects of aviation through conversations with airline and tech CEOs and research-based environmental nonprofits. Each episode introduced a new challenge impacting aviation and how the industry is coming together to solve it.


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AMM - July 2022 by Aviation Marketing Monthly (AMM) - Issuu