AK
By Ross Simmonds
SP
GE K
BLACK to BUSINESS
Content marketing is often assumed to simply be the development of content. Marketers often assume that their job is done after they press publish on a new YouTube video, podcast episode, blog post, or new lead magnet. In reality, content marketing is the consistent act of both creation and distribution of content. One of the best ways to distribute content that is often overlooked is the power of a content marketing remix. But before we jump into the power of the remix you need to understand it’s role in the marketing mix. Content remixing is a part of a content distribution strategy.
14
Winter 2021
