1 minute read
Sprite announces permanent abandonment of green bottle
from 101 China Grinding
Sprite announced that from August 1st, it will abandon the iconic green bottle packaging. This green bottle contains green polyethylene terephthalate, which is usually only recycled into disposable products. Replaced by more environmentally friendly transparent containers, some foreign markets have switched to transparent plastic bottles.
Editor’s comments
After August, we will say goodbye to Sprite Green Bottle. The reason why a brand image can be deeply rooted in the hearts of consumers is that product quality is the key, and appearance is also an indispensable element. It allows consumers to identify the product itself at a glance. Sprite's move is quite bold, but I have to admit that the reason why Sprite has such courage is that the product has been highly recognized by consumers, so I don't worry about being forgotten. So, what's more, this change is because of "environmental protection". It is hoped that in the abrasive and abrasive industry with serious homogeneity, there are also companies that have the courage to use the "product itself" to enter the world.
